Top 5 Benefits of Social Media Marketing

Social Media Marketing is the utilizing social media channels to promote business and more is to connect with your audience to build your brand drive website traffic and generate more leads.

Following are the Top 5 Benefits of Social Media Marketing

Create Brand Recognition

When you start new business brand recognition is the most important marketing tool. Customers prepare to buy branded products. Social Media is the effective tool for building your brand.

To get started, create social media profiles for your business and start conversion with people. Get people to Like, Share your page and posts. Simply creating social media accounts will generate any profit your business regular interaction with people can generate audiences for your business.  

Generate Quality Leads

A well build social media marketing strategy will generate quality leads for your products or services.  Now a day’s people using social media channels to check the brand recognition before buying the products. With increased visibility on social media, your business gets more opportunities for conversion. Lead generation is important benefit of social media.

Connect with more audiences

Social Media networks give you the opportunity to interact directly with customers and followers.  If you want more people to be engaged you have to engage with yourself in social media channels.  Whatever you product you wanted to share with your audience keep it original to make audience engaged. Social media users love to share their opinions, give them some platform share their feedback about your product. Show your customer appreciation by mentioning customers on social media can help them keep happy.

Generate Referral traffic to your website

Social Media sites and post are key points to generate traffic to your website. Sharing great post and content from your blog or website will bring reader to your website or blog. Social media marketing will send customers directly to your website.

Cost Effective

Social Media Marketing is the most lucrative marketing strategy. You will receive better return on investment, if you promote paid advertising on social media.  Just by spending a small amount of time and money on social media helps you to generate better revenue. If you don’t want to spend more social media marketing use your social media to drive attention to your business by creating on trending post on your brand. 

Top 20 Social Media Networking sites and Apps

Now a days social media is becoming major platform to increase the website visitors. People are using social media networks to promote their business.

Here are list the list of social media sites.

1 – Facebook

Facebook is the largest social networking site in the world having 1.59 billion active users per month approximately.

2 – Instagram

Instagram is photo sharing social media networking app. 4. 1 billion people use Instagram every month.

3 – Twitter

Twitter is social networking site enables to post tweets containing a limited number of characters (up to 280). 320 million active users per month.

4- LinkedIn

LinkedIn is professional social networking website available in 20 languages. LinkedIn is having 400 million members. Approximately 100 million active users per month.

5 – Pinterest

This is a photo sharing social media site. Pinterest helps to find ideas to your projects. 100 million active users per month.

6 – YouTube

Youtube is video sharing social networking website.

7 – WhatsApp

WhatsApp is instant messaging app having 1 billion active users per month. February 2014 WhatsApp officially merged with facebook.

8 – Quora

Quora is a question and answer submission social networking.

9 – Tumblr

Tumblr is social networking website. Tumblr is having 555 million active users per month.

10 – Skype

Skype is communication based social networking app having 300 million active users per month approximately.

11 – Snapchat

Snapchat is social app enables to chat with friends by using images. Approximately 200 million active users per month.

12 – Reddit

Reddit social media platform enables to submit website content. Approximately 100 million active users every month.

13– StumbleUpon

StumbleUpon is social networking platform that helps to share web pages, images, videos. Content.  25 million active users every month.

14 – Telegram

Telegram is instant messaging app  is similar to Whats App. Number of active users per month  is 100 million approximately.

15 – Flickr

Flickr is photo and video sharing social media website. This site is especially used by photographers. It is also an proficient online photo management and sharing website.

16 – Myspace

Myspace is social networking site Myspace is also  provides blogs, personal profiles, pictures, videos and so on. Approximately 2 Million active users per month.

17 – LiveJournal

LiveJournal is social networking site enables users to share blogs and journals.

18 – We Heart It

We heart It is photo sharing social media website. It enables users to share highly inspirational images.

19 – TikTok

TikTok is small video sharing creating app. Now a days its popular for making small videos.

20- WeChat

Wechat is multipurpose messaging and social media app. People are using wechat for money transfer, online reservations etc. 1 million active users every month.

Contact us for Social Media Marketing services. Spend less, Earn more.

Digital Marketing v/s Traditional Marketing

Measuring the marketing budget is important for any kind of Business, It’s important to prepare right strategies to spend whether it in digital marketing vs traditional marketing? For small businesses, making the right marketing decision is not easy.

By getting the complete knowledge on the digital and traditional marketing, a business can get a clear idea of which marketing strategy is suitable and how it should be worked.

In Digital marketing we have to concentrate on creating digital experience instead of just making promotions. People are looking for fresh and engaging content whether it may be videos, images.  Most of the companies that use digital marketing platform additionally they are using social media as a platform for brand building and customer service.

Now a day’s traditional marketing is also shifted to add digital platforms like TV and Music streaming platforms, with additional QR codes and bar codes on advertising media to make more digital outlook.

What is digital marketing?

The simple definition of digital marketing would be, marketing the product or service through electronic devices, web or digital channels like email and social media. Digital marketing is the customer oriented marketing approach. It’s different from traditional marketing as its targeted customer specific marketing approach.

Digital Marketing Channels

• SEO – Search Engine Optimization
• Web E-commerce Sales. 
• Video Content.
• Social Media
• PPC Campaign

Advantages of Digital Marketing

• Customer Oriented approach
• There is restriction in controlling the time and budget
• Easy to update
• Easy to measure the marketing campaign
• More Customer Interaction

What is traditional marketing?

Traditional marketing is the simple approach of marketing the product/service through news paper, TV advertising, Flex/Banner advertising beside road, Etc. It doesn’t think about targeted audience and all, it’s meant for everyone. As digital marketing is targeted to particular customers, its customer oriented.

Traditional Marketing Channels

• TV/ Radio Advertisements. 
• News Paper Advertisements.
• Banner Advertisement

Disadvantages of Traditional Marketing

• Little Customer Interaction
• There is no Control Over Timing
• Higher Costs for banners and advertising
• There is no customer orientation
• Difficult to update
• Poor  Marketing Measurement