Case Study for GMB - How Google My Business Helped to a Set Salon Business

 

Google Business Profile (GMB) Background

Ms. Heena M is an enthusiastic beautician providing beauty treatments, such as treating skin, doing nails, styling hair, and putting on makeup. She decided to have her own business and also had a dedicated team of her employees. She opened a local store named Silver 9, The Family Salon, and initially, there were few visitors as her business got visibility only by the audience visiting the street.

Business Goal –

The goal was simple, to get more visibility, increase reach and get higher leads to her business. Google business profile helps to showcase local businesses to its audience based on relevant keywords and location searching for a specific business or service.

Our Approach –

Ms. Heena approached Eneblur Consulting and got her business profile created and listed on Google by providing an accurate address, opening hours, and uploading of business images regularly.

Results –

With the increase in Google ranking, Silver 9 Salon is attracting local customers and growing its business more than ever. We created the profile in mid-November 2022, the GMB profile was new, and visibility was low. There was an improvement in the number of leads in December 2022. The profile has 66 reviews with ratings of 4.9. The below image shows the insights for the number of calls received for December 2022.

Silver 9 Salon has received an average of 100 customers via direct calls, 192 business profile interactions, and 82 customers opting to visit the store.

How Eneblur Consulting Helped in this Process

EneblurConsulting is a Digital Marketing and Web Development Company in Hubli, providing Google business profile services for local businesses and helping to shape and build their online presence. We started our work on Silver 9 Salon by creating to managing the profile and executing the tasks required for digital branding. We made keyword-rich content, optimized and provided updated information about the products and services available at Silver 9 Salon, utilized the insights provided by Google, and encouraged users to take action.

We have worked digitally for several small businesses to build a local customer base. As there is a saying, “Great Power, Comes with Great Responsibilities” Google Business Profile or so-called Google My Business (GMB) is a powerful tool that needs to be accessed responsibly. For more details, contact +91 7686006867.

The Power of Voice Search and its Impact on SEO

 

What is Voice Search?

Voice search refers to the voice commands to search for information on the internet using devices such as smartphones, smart speakers, and virtual assistants. Rather than typing in queries, users speak into their devices and receive a spoken response. It has been possible as technology understands and responds to our spoken languages.

The Increase in Conversational Queries through Voice Search

The rise of voice search has led to an increase in search queries in conversational form that are longer than traditional keyword searches. People tend to use more natural language when speaking than typing, so conversations reflect this shift in behavior. For example, if a user says, “What’s the weather like today?” rather than “weather forecast.”

As the popularity of voice assistants like Alexa and Google Assistant continues to soar, conversational queries have become the new norm. Users are turning to Alexa and Google Assistant for Local Searches, Product and Service Inquiries, and many more.

The Impact of Voice Search on SEO

The increase in conversational queries has a significant impact on SEO. Traditional keyword-based optimization techniques are not effective as voice search, and users tend to ask questions in natural language. It means websites must optimize their content for long-tail keywords and phrases that reflect the queries people ask for. Also, the website’s structure should be easy to understand and navigate.

SEO Optimization for Voice Search

Websites must focus on long-tail keywords, natural language processing, and structured data to optimize for voice search. It includes optimizing content for question-based queries and using structured data to deliver responses to frequently asked topics. Websites have to ensure that their content is easily accessible and mobile-friendly.

How marketers can optimize for voice search

1. Make use of long-tail keywords

Change your focus from short-tail to long-tail keywords that reflect how people speak organically. Long-tail keywords are more focused and match conversational searches. Include these keywords in the content, headings meta tags for your website.

2. Boost Page Loading Speed

Users of voice search expect immediate responses. Optimize your website’s load time to ensure a smooth customer experience.

3. Improve Local Listings

Many voice searches have a local objective, such as seeking nearby companies or services. Ensure your information is accurate and updated on platforms such as Google My Business.

4. Focus on Mobile Optimization

Mobile devices are the most commonly used for voice searches. Your website should be mobile-friendly, with a responsive design, simple navigation, and quick load times.

Voice Search Optimization at Eneblur Consulting

Eneblur Consulting provides digital marketing services, including SEO optimization for voice searches. We help businesses improve their websites for voice search and boost their search engine experience as we have a team of skilled digital marketers. Our services provide businesses to remain ahead of the curve in the fast-changing world of digital marketing by focusing on long-tail keywords and natural language processing.

Vikas Soppin new website launch by Eneblur Consulting

 

We are happy to announce the launch of our client’s new website, and the process was an exciting and challenging experience. It involved a lot of hard work, planning, and attention to all detail to ensure that the website meets the needs.    

Eneblur Consulting is a professional website design company based in Hubli, Karnataka, and we have recently launched a new website, we have almost taken one week to complete this dynamic site and are also actively promoting this website and its brand with our graphic design services.

This is the first time that we have worked in a different vertical related to politics. While interacting with the client Mr. Vikas Soppin, a young politician, contesting in Hubli Dharawad central constituency (73) we understood his mission for improving the State of Karnataka, society, and the people of Hubli-Dharwad.

We discussed the purpose of the website and the desired outcome of the website. From there, we began to work on the client’s needs and ideas. Being a digital marketing and web development company, creating a political website requires good research and an understanding of the target audience and the need for specific locations, researching their brand, and creating a plan for the website development.

Efforts of the Web Development Team

The website development team had challenges to represent Mr. Vikas Soppin’s thoughts and ideas through a responsive website, and our team crafted it beautifully with WordPress web builder. We created particular landing pages to serve its purpose, focused more on improving user interface/experience and mobile response, and also worked to reach multilinguistic audiences.

Efforts of the Graphic Design Team

Apart from the web development team, the team of graphic design at eneblur consulting has also played a crucial role in creating attractive visual concepts as they worked on promotional flyers, videos, banners, wish posts, and logo that have been utilized on the website and also for the traditional medium of branding and marketing.

Eneblur Consulting for Website Development and Digital Branding

Eneblur Consulting is a full-service digital marketing company that helps businesses reach their goals by creating and managing custom digital experiences. We specialize in developing and managing digital content, platforms, campaigns, and experiences that help customers find, engage with, and purchase products and services. Additionally, we offer analytics and insights to monitor the success of campaigns and measure the impact of our marketing efforts.