How to Do Digital Marketing for Your Small Business: A Complete Guide.

 

The digital age has brought with it an array of marketing opportunities for small businesses. In days gone by, small businesses had to rely only on local advertising, but thanks to digital marketing, they can now reach a global audience. If you’re a small business owner looking to use digital marketing strategies to promote your company, then this blog is for you. The first step to an effective digital marketing strategy is to understand it. 

Digital marketing encompasses a range of techniques and strategies that can be employed to increase a company’s online presence. With digital marketing, a business can reach out to a wide audience through different channels, such as websites, apps, social media platforms, email and search engine marketing.

The goal of digital marketing is to engage new and existing customers, promote brand awareness and drive traffic to your website and also help you track and monitor the effectiveness of your marketing campaigns, so you can make improvements wherever it is  necessary.

The Benefits Of Digital Marketing

1. Digital marketing gives an immediate response that gives customers a reason to consider your brand as a trusted source.

2. Digital marketing is affordable when compared to other traditional marketing. Digital marketing is cost-effective and also reduces wastages of time and money.

3. Digital marketing is measurable that you can easily track the response and also measure the effectiveness of your marketing strategy.

4. Digital marketing is versatile because it adapts to your customers’ behaviour. It changes according to the needs of your customers.

5. Digital marketing is agile which means it gives the opportunity to create, test, and make changes quickly.

How To Use Digital Marketing Effectively

In the present scenario, Digital Marketing has emerged as the most preferred mode of marketing. Digital marketing gives wider scope to the organizations to reach their target market. As Digital marketing is dynamic, the business owners should adopt the latest techniques. To enhance the online presence of business, one should implement various strategies, techniques and implement them. It is all about researching, designing, developing and executing various strategies. If you possess these skills, you can easily understand digital marketing effectively.

As a marketer, you need to choose appropriate digital marketing strategies. To implement these strategies, you should learn and implement them.

The business owners should focus on the following strategies:

Search Engine Optimization:

SEO is among the most widely used digital marketing strategies. It is the method of maximizing the volume and quality of traffic to your website via organic search engine results.

Social Media Marketing

This form of marketing involves generating traffic via social networks. Social networking sites like Twitter, Facebook, LinkedIn can be used by marketers to communicate directly with the public or with targeted audiences.

Content Marketing

Content marketing is about consistently creating valuable content (including text, images, videos, info graphics, podcasts, webinars, case studies, research, etc

Email Marketing

Email marketing is one of the most reliable and efficient marketing channels. It allows you to engage your target audience directly and regularly

Search Engine Marketing

Search Engine Marketing, or SEM, is any type of paid advertising that relies on search engines to draw web traffic. It is a subset of the larger marketing category known as “online marketing”

Mobile Marketing

Marketing a product or service to customers via mobile devices. Mobile marketing involves the use of mobile technologies, including text messaging, mobile apps, mobile websites, mobile video, and more.

Video Marketing

Video marketing is when a business uses video to promote their business, product or service. A business can use video on their website, in social media posts, email marketing campaigns, or on TV or radio.

 Getting your business online is a critical first step to any marketing plan. With the right steps and guidance, you will be able to move forward with confidence. If you are looking for an experienced digital marketing team that can help you expand your business, please give us a call today.

Ways to Improve your visibility on google using SEO

 Ways to Improve your visibility on google using SEO

Nowadays, even before starting a business, the majority of people hire a web designer to create a visually appealing website. Without a doubt, having a well-performing website is a must for any business, especially in this competitive digital Marketing era. But here's the thing: anyone can create a visually appealing website, but achieving it on Google is a completely different story because google is unquestionably the king of search engines and often a challenge. This is where SEO comes in. It is therefore important to have a solid Search Engine Optimization strategy if you want to rank your site on search engines.  This guide will explain why SEO is so important for businesses today and how to use SEO to improve your visibility on Google.

The Importance of SEO

SEO( Search engine optimization)  is the process of increasing search engine traffic to a site through organic search results. SEO is the process of increasing your site's visibility to search engines., So how exactly does SEO work?  

SEO on the other hand is based on three principal pillars:

1.Content

SEO is heavily reliant on the content of your website. To rank your website, search engines look at its content, or more specifically, its keywords. However, good content is more than just keyword stuffing. Instead, you must provide useful information to your readers in terms of attracting them to spend more time on your website. 

Google also considers how quickly your website loads. As a result, a website with a fast loading speed always ranks higher.

2.Keywords

Keywords play a significant role in the SEO activity. They are the phrases and words that people enter into a search box to find what they are seeking for. So, by optimising the content on your website, you are making it more search engine friendly. Keywords are used by search engines such as Google and Bing to rank websites. So, by optimising the content on your website, you are making it more search engine friendly. Keywords are used by search engines such as Google and Bing to rank websites.

 3. User experience

Yes, user experience is critical. In fact, the most important factor that search engines consider is user experience. The user experience of a website refers to how simple it is to use, how user-friendly it is, and how fast it is. So, to improve your user experience, make sure to:

• Ensure your website loads quickly

• Make it easy to navigate

• Don’t overstuff your website with unnecessary content

• Use relevant keywords

• Link building

Five Ways To Improve Your Visibility On Google Using SEO.

Focus on Crawling and Indexing 

When it comes to search engine optimization, you must prioritise crawling and indexing. Crawling is the process by which a web crawler reads and extracts data from your website. Indexing is the process of storing information in an index database so that it can be easily retrieved when someone performs a Google search. Crawling and indexing are critical because without them, you will lose traffic from search engines like Google. Without these processes, no one searching for related topics will be able to find your content.

Optimise For Voice Search

Voice search is finally getting popular. According to Google, voice searches now exceed the number of text searches. You could be losing a lot of potential traffic and conversions if your website isn't optimised for voice search. Fortunately, if you know what to look for, doing it correctly isn't too difficult.

Discard 404 Errors

The 404 error is a common sight for internet users. In fact, 40% of all websites have a page with this dreaded code on it, and it is frequently ignored by many website owners, not because it is unimportant, but because they do not understand the role that it plays. A 404 error page indicates that a link has been broken or is incorrect. This enables search engines to easily identify and repair problems on your site. That is why it is critical to have an effective 404 error page for both your visitors and search engines.

Use relevant Keywords

Keyword research is a critical ingredient of any SEO campaign. The right keywords can mean the difference between ranking in the top ten or not. Keyword research enables you to enter a keyword knowing whether it is worth your time and effort, thereby saving you valuable resources. Don't stuff irrelevant keywords into your content in the hopes of ranking for them. This is no longer valid. Google has become extremely adept at determining which websites are relevant for specific queries, and they will only rank those sites highly if they deserve it.

Make certain that your content is easily shareable. 

Just because you've created excellent content does not guarantee that it will be shared. When creating shareable content, there are a few factors to consider, such as how many times you mention yourself in the article and how many statistics you include. If you want your blog content to be shared on social media, include more than just text. Engagement on social media sites is increased by using videos, infographics, and images. Your audience is more likely to share your article or blog post with their friends if they can interact with it.

Conclusion: In this Blog,  we have discussed the various ways you can boost your visibility on Google. By implementing these suggestions, you should be able to outrank your competitors and drive more traffic to your content. If you have any questions or would like to discuss how we can help with our SEO efforts, contact Eneblur Consulting today. 

The Distinction Between Digital Branding and Digital Marketing

The Distinction Between Digital Branding and Digital Marketing

Digital branding and digital marketing are two topics that are linked and have various effects on your internet advertising in terms of resources, cost, time, and business analysis tactics. The two topics work together to achieve their ultimate goals. Take advantage of both digital branding and marketing if you are in a hurry to attain your corporate goals. Choosing a robust and effective client acquisition channel is critical for businesses of all sizes in today’s highly competitive market. Seek out strategies that will help you keep your customers engaged and achieve greater internet exposure. Continue reading if you’re having trouble deciding between digital branding and digital marketing. The topic has been described in detail in terms of how it can help your firm achieve success and stand out from the crowd.

What exactly is Digital Branding? 

Digital branding and marketing have a lot in common, so it’s easy to get confused. Digital branding, on the other hand, is an effective way to obtain online clients for a firm that incorporates marketing and advertising in numerous forms. Even though this branding procedure is time-consuming, it’s crucial if you own a business. A strong brand is essential for a variety of enterprises, particularly in the era of online communication. Because of its effectiveness in developing the brand’s identity through digital media, digital branding is a very effective marketing technique. Because of the excellent communication that build strong digital brand strategies provide your audience to grasp what you are representing as a business.

What Your Business Can Gain From Digital Branding

Due to the numerous benefits of digital branding, knowing where to begin can be difficult. Here are a few examples:

Having a strong digital brand assists businesses in spreading across many online platforms.

Assist your company to get viral for the best of reasons

When you have a strong digital presence, you can stand out from the crowd

allows your customers to participate and create a unique customer experience

Assists the company in easily connecting with your potential customer

How your business can gain from Digital Branding

A more long-term marketing strategy is digital branding. It all comes down to developing a brand identity through the use of digital strategy and planning. A strong digital brand strategy will result in effectively communicating your brand experience, ensuring that your audience understands what you stand for as a company. This is the major gain you receive for your business.

What exactly is Digital Marketing?

Advertising and selling products and services using internet channels such as search engine results pages, social media pages, emails and content marketing can be done at a low cost through digital means. There are four basic components to digital marketing: product, place, promotion, and price (Product, Price, Place, and Promotion). In order to get your product sold, you must place it in the correct place at a price that is in line with the industry standard.

Additionally, digital marketing benefits in the branding as well as the marketing of a wide range of enterprises. As a result, businesses can rank well in search engine results and get new business leads.

What Your Business Can Gain From Digital Marketing?

If you want to change your marketing approach in order to reach more potential customers, you must first understand the advantages of digital marketing techniques for business.

Engage more customers at all stages of the purchasing process

Make Certain You’re Reaching the Right People

Improve Conversion Rates with Better Optimization

Create a large number of new customers for your business

Improve your company’s identity and credibility

Enhance customer loyalty by communicating frequently with them

Measure Your Results accurately

More qualified buyers can be found online with the help of local SEO

How your business can gain from digital marketing

Digital marketing is the best marketing strategy for businesses, and more businesses are investing in this platform. This is a great way of increasing your brand’s visibility and increasing traffic to your website. There are many different methods for digital marketing – SEO, SEM, email campaigns, social media campaigns and content marketing. The internet has overtaken traditional media as a main way of receiving information nowadays. As a result, most people will go online to search for information before they go down the street to ask someone. Marketing on the internet is not only possible but also very affordable for most companies of any size or budget.

Digital branding and digital marketing are essential parts of any successful company’s growth strategy in today’s digital world. As a result, before starting anything, it’s essential to establish a solid web presence and craft a solid marketing strategy. These tactics will not only help your firm become more well-known, but they will also help you retain great relationships with clients and produce new business leads.

Searching for a digital marketing agency to help you get more awareness on the online platform? Well here  is  Eneblur Consulting, which is one of the successful companies that specializes in internet marketing, sales, and digital branding for many kinds of enterprises. Providing cost-effective marketing solutions for small and mid-sized businesses has been a specialty of ours. Contact our team today to see our personalized marketing tactics which may help you reach your marketing objectives!

Benefits of hiring Digital Marketing Agency

Digital marketing is playing major roll in every business industry. Here are the top 5 Benefits of hiring digital marketing agency to promote your business.

1. Focused on new ideas to grow you’re business

 A good digital marketing agency are always updated with trends going on in world, as Bill Gates said if you’re business is not on internet then your business is no where. As their are so many different forms of digital marketing like SEO, Email Marketing, Email Marketing, Social Networks , Video Promotion, content and paid advertisement...the list of strategies is very deep, and you can’t possibly follow what’s trending in all of them.

Digital marketing agency focuses  on changing strategies again and again till your business gets best ROI it has ever got.

2. Cost effective

Traditional marketing is more of brand awareness with high cost but whereas  digital marketing is cost effective with more benefits like brand awareness, lead generation, tracking success of campaign and many more with high ROI to your business with less cost.

A good agency gives you the scope to reach out to many customers at the same time and that too within your budget.

3. Helps you’re brand Reach the vast audience

As now a days,world is not in world, world is in internet. 

It gets easier to reach more audience/customers  through digitally with the report of engagement ratio  and producing high quality content to your customers.

Reaching more audience helps to get more leads and gets easier to re target the engaged audience before.

4. Get an access to the latest marketing technology

A reputable agency will have access to superior tools, software and analytical data, which will help your business to increase productivity, efficiency and performance.Some of the tools you need to run the campaigns can also come at a one-time payment.

Most trusted digital marketing agencies are well versed in  using digital marketing tools, so you won’t need to spend a time to get one.

5. Improved conversion rates

If u have your own business website, it makes your customer make a purchase in a few clicks. Unlike without a website which require people to go to a shop, digital marketing can be seamless and immediate.

All Together, these forms of digital marketing have the ability to add up to more sales.

If you have a website, then your customers are only a few clicks away from making a purchase.

Digital Marketing v/s Traditional Marketing

Measuring the marketing budget is important for any kind of Business, It’s important to prepare right strategies to spend whether it in digital marketing vs traditional marketing? For small businesses, making the right marketing decision is not easy.

By getting the complete knowledge on the digital and traditional marketing, a business can get a clear idea of which marketing strategy is suitable and how it should be worked.

In Digital marketing we have to concentrate on creating digital experience instead of just making promotions. People are looking for fresh and engaging content whether it may be videos, images.  Most of the companies that use digital marketing platform additionally they are using social media as a platform for brand building and customer service.

Now a day’s traditional marketing is also shifted to add digital platforms like TV and Music streaming platforms, with additional QR codes and bar codes on advertising media to make more digital outlook.

What is digital marketing?

The simple definition of digital marketing would be, marketing the product or service through electronic devices, web or digital channels like email and social media. Digital marketing is the customer oriented marketing approach. It’s different from traditional marketing as its targeted customer specific marketing approach.

Digital Marketing Channels

• SEO – Search Engine Optimization
• Web E-commerce Sales. 
• Video Content.
• Social Media
• PPC Campaign

Advantages of Digital Marketing

• Customer Oriented approach
• There is restriction in controlling the time and budget
• Easy to update
• Easy to measure the marketing campaign
• More Customer Interaction

What is traditional marketing?

Traditional marketing is the simple approach of marketing the product/service through news paper, TV advertising, Flex/Banner advertising beside road, Etc. It doesn’t think about targeted audience and all, it’s meant for everyone. As digital marketing is targeted to particular customers, its customer oriented.

Traditional Marketing Channels

• TV/ Radio Advertisements. 
• News Paper Advertisements.
• Banner Advertisement

Disadvantages of Traditional Marketing

• Little Customer Interaction
• There is no Control Over Timing
• Higher Costs for banners and advertising
• There is no customer orientation
• Difficult to update
• Poor  Marketing Measurement