Tuesday 20 December 2022

Digital Advancement of Businesses in India

 


Effect of Digitalization In India

Digital India is the Indian government’s initiative to provide digital services to citizens. Digital transformation of businesses in India is a significant contributor to the country’s economic growth. India’s digital economy grew at a compound annual growth rate (CAGR) of 22% from 2010-2015.

The digital transformation of the Indian economy is the most promising and exciting development in the world today. India’s digital transformation is a story of optimism, innovation, and entrepreneurship. Digital technologies are transforming how India does business, creates jobs, educates its citizens, and delivers public services.

The internet has made it possible for India to build new systems that are more efficient than what existed before. 

The country’s digital transformation is being driven by three engines: 

1. Digital infrastructure

2. Digital Services

3. Digital manufacturing.

Rise Of Internet users in the last 10 years

The Internet has changed the way we live and work. Over the last 10 years, it has become inextricably linked to our personal and professional lives. The internet’s growth has been phenomenal over the past decade with nearly 3 billion people now online. 

Rise of Number Of Businesses On The Internet

As there is a rise in the number of internet users, there is also a rise in online business transactions and it is important to get your business online. Apart from bringing our business online, it is important to make your business visible on the internet as there are many other competitors. In this article, we will explore how technology is helping businesses to grow and succeed.

Uses Of Digital Advancement For Businesses

With the advent of digitalization, businesses have become more efficient and productive. Digital marketing and online advertising have helped small business owners to reach out to customers from all over the world without having to invest heavily in marketing campaigns. The digital revolution has made it easier for small businesses to access resources and information to grow their business. In addition, these businesses are now able to reach out to a large market through social media channels such as Facebook, Twitter, Instagram, etc.

Since the introduction of UPI (Unified Payments Interface), there is an increase in digital literacy rate and local businesses are having business transactions through online digital platforms and it is considered a milestone that encourages these businesses to go a step further to have a business profile and make it visible to customers on Google. 

As India is evolving in the digital field, businesses in India are also growing at a faster pace with the help of marketing tools assisted through digital marketing firms like Eneblur Consulting. We provide digital marketing services like web design and development, website and local business profile optimization, and pay-per-click ads services and get your business top-ranked on Google. Through the optimization of social media pages, we make your brand visible to an interested and potential group of customers. With the high rate of visibility, more customer interactions, increase trust and popularity of your brand. 

Tuesday 13 December 2022

Impact of Paid Ads on SEO: Best Strategy To Rank Your Business


 

There are different ways to get your business online, they are

  • social media platforms
  • Free business listings provided by Google, that is Google business profile (GMB)
  • Having a website on the World Wide Web

Irrespective of the platform, ranking your business on the search engine result page (SERP) is very important to improve visibility, get website traffic, and increase Click-Through-Rate as 25% of clicks occur on the top-ranked websites. Here comes the role of SEO.

What is SEO?

Search Engine Optimization (SEO) is a process to help bots index, crawl and understand our web pages more efficiently and rank them on search engine result pages.

On-Page, SEO deals with on-the-page optimization of content, Off- page deals with building links and trust among other domains and web pages and Technical SEO deals with enhancing user experience.

The effect of SEO remains for a long time, if it is done right it is the most efficient way to be ranked top on the search engine result page and that too is cost-efficient. Since SEO is a slow process, here comes the role of PPC.

What is PPC?

Pay Per Click or PPC  is a marketing strategy in which advertisers pay a fee each time when one of their ads is clicked.  The purpose of PPC is to get more relevant traffic to a website and ultimately generate more sales.

Pay-per-click (PPC) is a type of strategy that runs up to a certain duration of time until the budget allotted to that particular campaign is consumed. PPC ads are often used to boost a website’s SEO as it drives relevant traffic, increases page session time, and reduce bounce rate.

How Pay-Per-Click Ads Affect SEO

  • Pay-Per-Click ads generate highly relevant traffic, which increases new users, and if the site has done good work on SEO, then it might retain some of those users.
  • If the marketing campaign is good enough, PPC Ads show up on top of the Search Engine Result Page and generate visitors for that page. If the content is good enough, those visitor land on that page again through organic search, which increases SERP ratings for that page or site.
  • PPC increases competition for keywords, which indicates making changes in SEO strategy.

When should we prefer SEO over PPC?

  • If you want to get ranked on SERP for a long time
  • If you have a low marketing budget
  • If you have users and want to retain new users

When should we prefer PPC over SEO

  • If you want quick results
  • To boost sales
  • If you promote time-sensitive offers like a festival sale or provide service in a particular season

SEO and PPC both have their pros and cons, but one should understand when to use them. If you cannot make the right decision about what to choose, then you can outsource this task to an online advertising agency to manage PPC and SEO to get the best results.