Measuring
the marketing budget is important for any kind of Business, It’s important to
prepare right strategies to spend whether it in digital marketing vs
traditional marketing? For small businesses, making the right marketing
decision is not easy.
By
getting the complete knowledge on the digital and traditional marketing, a
business can get a clear idea of which marketing strategy is suitable and how
it should be worked.
In
Digital marketing we have to concentrate on creating digital experience instead
of just making promotions. People are looking for fresh and engaging content
whether it may be videos, images. Most
of the companies that use digital marketing platform additionally they are
using social media as a platform for brand building and customer service.
Now a day’s
traditional marketing is also shifted to add digital platforms like TV and
Music streaming platforms, with additional QR codes and bar codes on advertising
media to make more digital outlook.
What
is digital marketing?
The
simple definition of digital marketing would be, marketing the product or service
through electronic devices, web or digital channels like email and social media.
Digital marketing is the customer oriented marketing approach. It’s different
from traditional marketing as its targeted customer specific marketing
approach.
Digital Marketing Channels
- SEO – Search Engine Optimization
- Web E-commerce Sales.
- Video Content.
- Social Media
- PPC Campaign
Advantages of Digital Marketing
- Customer Oriented approach
- There is restriction in controlling the time and budget
- Easy to update
- Easy to measure the marketing campaign
- More Customer Interaction
What
is traditional marketing?
Traditional
marketing is the simple approach of marketing the product/service through news
paper, TV advertising, Flex/Banner advertising beside road, Etc. It doesn’t
think about targeted audience and all, it’s meant for everyone. As digital
marketing is targeted to particular customers, its customer oriented.
Traditional Marketing Channels
- TV/
Radio Advertisements.
- News Paper Advertisements.
- Banner Advertisement
Disadvantages of Traditional Marketing
- Little Customer Interaction
- There is no Control Over Timing
- Higher Costs for banners and advertising
- There is no customer orientation
- Difficult to update
- Poor Marketing Measurement
