What is On-Page SEO?
On-page SEO is the process of optimizing individual pages of your website to earn better ranks in search and drive relevant traffic. It includes strategies that help to page rank for target keywords.
Following are the on page seo activities we have to consider
Keyword analysis is the process of analyzing the keywords that bring visitors to your website through organic search results. Keyword analysis is the first step for both SEO and PPC campaign setup. Keyword research helps to bring quality traffic and helps to increase conversion rates of your website.
Content optimization is a process in which we make sure the content is unique and attractive, useful and actionable to users. Through content optimization you are providing essential data what is all about your product or service. Content is in the form of text, images, articles, videos and news. Optimizing content is crucial for all the written text but it’s particularly important for your landing page.
Optimizing Header Tags with Primary Keywords
Header tags indirectly help your ranking by making your content easier to read your visitors. Include keywords in your header tags to get attention of the users as well as Google. Using header tags you can tell users and search engine about the various sections of your webpage or article.
Image optimization is an important part of building a fast loading website. Using optimized images will help us to deliver fast visual experience to users. Image optimization techniques may include use correct image dimensions, latest image formats, name your images in plain text and compress the images as well.
Optimizing website Speed
Site speed refers to the how fast your website loads when user clicks on website link and types it on Google search. Pages having longer loading time will create higher bounce rates and lower user time on page.
Its text file, create this file to instruct web crawlers how to crawl page on your website. You can mention crawling instructions in robots.txt files; you can mention allowing and disallowing behaviour of crawlers.
User-agent: [Google bot name] disallow: [URL]
Google analytics Setup
Google analytics is free tool provided by Google. It provides valuable website insights that can help you to shape the success strategy of your business. It’s easy to setup your Google Analytics account and copy a simple piece of code on your website. You will get customized reports of your website traffic data.
Submit XML sitemap
XML sitemap is a contains list of your website’s URLs. It tells structure of your website to search crawlers. It acts as roadmap to search engine what pages are available and how to reach it.
Submit Structured Data
Structured data is a set of organized data. It tells the search engine what is your website about. Using structured data can help search engines to better understand what your content. Helps to increase your website ranking. You can create structured data 3 formats, JSON Ld, micro data and RDFa.
Submit OG Tags & Twitter Cards
Open graph protocol is Facebook standard for implementing social media tags on your website. It is recognized by major social platform like twitter, LinkedIn. It helps control your social distribution, the way your content is displayed in social media newsfeeds.
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