Social media buys on the rise

Social commerce interests majorly with middle-income and lower-income segments from non-metropolitan and tier-2/tier-3 cities in India to sell non-branded apparel, groceries and local handmade products / merchandise. The social part of these platforms comes from the fact that users can get better deals or earn money by rounding up their friends and family to make purchases through them. Driven by Facebook posts / ads  and Whats App messages, social commerce companies rely on the oldest form of advertising: word of mouth. to shorten things, a person is more likely to buy something if it is recommended by somebody they know and trust.

With advent of social commerce as a concept, People are selling variety of household items, groceries etc at better deals and reach thru social channels in their closed networks which keeps expanding with referrals and shares. Even payments like UPI / QR scans are helping people to make instant payments to purchase products. Its easy to build a catalog of products and invite one to have a look with Buy Now Button on FB / twitter. 

BENGALURU: About 62% of Indian businesses accept payments via Social Media as compared to the global average of 55%. This has led to to an increased adoption of social commerce in the country, a survey by Digital Payments company PayPal and market research firm Ipsos has found. (Source: Times of India.)

• 57% Indian consumers shop via social media compared to 30% global average.
• 59% purchase or pay at least weekly via social media.

Source: Times of India.

Digital Marketing v/s Traditional Marketing

Measuring the marketing budget is important for any kind of Business, It’s important to prepare right strategies to spend whether it in digital marketing vs traditional marketing? For small businesses, making the right marketing decision is not easy.

By getting the complete knowledge on the digital and traditional marketing, a business can get a clear idea of which marketing strategy is suitable and how it should be worked.

In Digital marketing we have to concentrate on creating digital experience instead of just making promotions. People are looking for fresh and engaging content whether it may be videos, images.  Most of the companies that use digital marketing platform additionally they are using social media as a platform for brand building and customer service.

Now a day’s traditional marketing is also shifted to add digital platforms like TV and Music streaming platforms, with additional QR codes and bar codes on advertising media to make more digital outlook.

What is digital marketing?

The simple definition of digital marketing would be, marketing the product or service through electronic devices, web or digital channels like email and social media. Digital marketing is the customer oriented marketing approach. It’s different from traditional marketing as its targeted customer specific marketing approach.

Digital Marketing Channels

• SEO – Search Engine Optimization
• Web E-commerce Sales. 
• Video Content.
• Social Media
• PPC Campaign

Advantages of Digital Marketing

• Customer Oriented approach
• There is restriction in controlling the time and budget
• Easy to update
• Easy to measure the marketing campaign
• More Customer Interaction

What is traditional marketing?

Traditional marketing is the simple approach of marketing the product/service through news paper, TV advertising, Flex/Banner advertising beside road, Etc. It doesn’t think about targeted audience and all, it’s meant for everyone. As digital marketing is targeted to particular customers, its customer oriented.

Traditional Marketing Channels

• TV/ Radio Advertisements. 
• News Paper Advertisements.
• Banner Advertisement

Disadvantages of Traditional Marketing

• Little Customer Interaction
• There is no Control Over Timing
• Higher Costs for banners and advertising
• There is no customer orientation
• Difficult to update
• Poor  Marketing Measurement

360 degree performance appraisal, feedback software.

According to Kumar Parakala :

"A performance appraisal that is conducted effectively leads to greater employee morale, higher productivity, creating a positive culture and improved overall performance and effectiveness of an organization."

Objectives of Employee Appraisal

• Determine the effectiveness of employees on their present job to decide their roles
• Identify their potentials for promotions and increments. 

The 360 degree employee performance is used to measure the behaviors, strengths, weakness and performance of each individual employee. It allows every employee to rate each individual/team, customers and managers of the employee. The data collected form 360 degree feedback help team better understand its internal process to perform better. 360 degree is direct benefit for both organization and employees development.

360 degree feedback questionnaire

The questionnaire for 360 degree feedback varies on different job profile of employee. The topics such as leadership, interpersonal skills, problem solving and many more.

Similar to every other system 360 degree feedback tool also has some advantages and disadvantages.

Advantages of 360 degree feedback tool 

1. 360 degree helps calculate the manners and capacities
2. 360 degree tool helps to improves such skills as planning and goal setting.
3. 360 degree tool concentrates on subjective areas, such as effectiveness of teamwork, character, and leadership.
4. 360 degree passes on the way others think about a particular staff.
5. Helps in clarifying, defining, redefining priorities and objectives.
6. Helps in identifying the personal strengths and weaknesses.

Disadvantages of 360 degree performance appraisal tool

1. The process is lengthy and takes time.
2. Difficult to find the results easily
3. When feedback got exchange between the employees it may create tension among the staff.

The usage of 360 degree tool may vary from organization to organization. The main approach helps to survey the performance of employee and growth of the organization. Some of the big companies like Coco-cola, Pepsi Co, Bell Labs, and Nestle have used 360 degree feedback software. Many companies use 360 degree in different way either for employee appraisal or motivational purpose.

What is SEO friendly Website ?

Now a day SEO( Search engine Optimization ) is a trending word in the Online World. SEO helps to website to get rank top in the search engine ranking. SEO is mainly divided into 2 parts on page and off page SEO.

SEO friendly website helps to results in business growth and gives better profit to the business. When we call the website as SEO friendly, we have to follow some SEO guidelines while building the website.

Following are the few important SEO guidelines we have apply while developing the website.

• Meta Keywords

Meta keywords plays vital role in ranking website in search engine results page.Select competitive and matching keywords based on your business. Right keywords can bring more traffic to your website.

• Mobile friendly website

Most essential things is that your website should accessible in every device. now a days 80% to 90% of people are browsing in mobile devices. Think from the customer view point to get better results.

• SEO Back links

Creating strong back links and  interlinking between website pages guide you to rank your website well in the search engine result page. Consult best SEO company for strong back links creation and leads generation services.

• SEO Friendly URL

URL should be in a structured manner which makes visitor to know about your services and click on the link to reach your website. Structured URL gives easy access of your website.

• ALT and H1 Tag Optimization

H1 tag is the main heading of a page. Adding H1 tag with matching keyword improve your ranking in search results. 

• Image optimization

Image optimization is about decreasing the size of your image as much as possible without affecting the quality of the image. Optimized image boost the website speed.

• Rich Snippet

According to a study having a rich snippet gives you instant results on your website ranking. Rich snippet increase the website click through rate and website traffic.