How to Do Digital Marketing for Your Small Business: A Complete Guide.

 

The digital age has brought with it an array of marketing opportunities for small businesses. In days gone by, small businesses had to rely only on local advertising, but thanks to digital marketing, they can now reach a global audience. If you’re a small business owner looking to use digital marketing strategies to promote your company, then this blog is for you. The first step to an effective digital marketing strategy is to understand it. 

Digital marketing encompasses a range of techniques and strategies that can be employed to increase a company’s online presence. With digital marketing, a business can reach out to a wide audience through different channels, such as websites, apps, social media platforms, email and search engine marketing.

The goal of digital marketing is to engage new and existing customers, promote brand awareness and drive traffic to your website and also help you track and monitor the effectiveness of your marketing campaigns, so you can make improvements wherever it is  necessary.

The Benefits Of Digital Marketing

1. Digital marketing gives an immediate response that gives customers a reason to consider your brand as a trusted source.

2. Digital marketing is affordable when compared to other traditional marketing. Digital marketing is cost-effective and also reduces wastages of time and money.

3. Digital marketing is measurable that you can easily track the response and also measure the effectiveness of your marketing strategy.

4. Digital marketing is versatile because it adapts to your customers’ behaviour. It changes according to the needs of your customers.

5. Digital marketing is agile which means it gives the opportunity to create, test, and make changes quickly.

How To Use Digital Marketing Effectively

In the present scenario, Digital Marketing has emerged as the most preferred mode of marketing. Digital marketing gives wider scope to the organizations to reach their target market. As Digital marketing is dynamic, the business owners should adopt the latest techniques. To enhance the online presence of business, one should implement various strategies, techniques and implement them. It is all about researching, designing, developing and executing various strategies. If you possess these skills, you can easily understand digital marketing effectively.

As a marketer, you need to choose appropriate digital marketing strategies. To implement these strategies, you should learn and implement them.

The business owners should focus on the following strategies:

Search Engine Optimization:

SEO is among the most widely used digital marketing strategies. It is the method of maximizing the volume and quality of traffic to your website via organic search engine results.

Social Media Marketing

This form of marketing involves generating traffic via social networks. Social networking sites like Twitter, Facebook, LinkedIn can be used by marketers to communicate directly with the public or with targeted audiences.

Content Marketing

Content marketing is about consistently creating valuable content (including text, images, videos, info graphics, podcasts, webinars, case studies, research, etc

Email Marketing

Email marketing is one of the most reliable and efficient marketing channels. It allows you to engage your target audience directly and regularly

Search Engine Marketing

Search Engine Marketing, or SEM, is any type of paid advertising that relies on search engines to draw web traffic. It is a subset of the larger marketing category known as “online marketing”

Mobile Marketing

Marketing a product or service to customers via mobile devices. Mobile marketing involves the use of mobile technologies, including text messaging, mobile apps, mobile websites, mobile video, and more.

Video Marketing

Video marketing is when a business uses video to promote their business, product or service. A business can use video on their website, in social media posts, email marketing campaigns, or on TV or radio.

 Getting your business online is a critical first step to any marketing plan. With the right steps and guidance, you will be able to move forward with confidence. If you are looking for an experienced digital marketing team that can help you expand your business, please give us a call today.

Ways to Improve your visibility on google using SEO

 Ways to Improve your visibility on google using SEO

Nowadays, even before starting a business, the majority of people hire a web designer to create a visually appealing website. Without a doubt, having a well-performing website is a must for any business, especially in this competitive digital Marketing era. But here's the thing: anyone can create a visually appealing website, but achieving it on Google is a completely different story because google is unquestionably the king of search engines and often a challenge. This is where SEO comes in. It is therefore important to have a solid Search Engine Optimization strategy if you want to rank your site on search engines.  This guide will explain why SEO is so important for businesses today and how to use SEO to improve your visibility on Google.

The Importance of SEO

SEO( Search engine optimization)  is the process of increasing search engine traffic to a site through organic search results. SEO is the process of increasing your site's visibility to search engines., So how exactly does SEO work?  

SEO on the other hand is based on three principal pillars:

1.Content

SEO is heavily reliant on the content of your website. To rank your website, search engines look at its content, or more specifically, its keywords. However, good content is more than just keyword stuffing. Instead, you must provide useful information to your readers in terms of attracting them to spend more time on your website. 

Google also considers how quickly your website loads. As a result, a website with a fast loading speed always ranks higher.

2.Keywords

Keywords play a significant role in the SEO activity. They are the phrases and words that people enter into a search box to find what they are seeking for. So, by optimising the content on your website, you are making it more search engine friendly. Keywords are used by search engines such as Google and Bing to rank websites. So, by optimising the content on your website, you are making it more search engine friendly. Keywords are used by search engines such as Google and Bing to rank websites.

 3. User experience

Yes, user experience is critical. In fact, the most important factor that search engines consider is user experience. The user experience of a website refers to how simple it is to use, how user-friendly it is, and how fast it is. So, to improve your user experience, make sure to:

• Ensure your website loads quickly

• Make it easy to navigate

• Don’t overstuff your website with unnecessary content

• Use relevant keywords

• Link building

Five Ways To Improve Your Visibility On Google Using SEO.

Focus on Crawling and Indexing 

When it comes to search engine optimization, you must prioritise crawling and indexing. Crawling is the process by which a web crawler reads and extracts data from your website. Indexing is the process of storing information in an index database so that it can be easily retrieved when someone performs a Google search. Crawling and indexing are critical because without them, you will lose traffic from search engines like Google. Without these processes, no one searching for related topics will be able to find your content.

Optimise For Voice Search

Voice search is finally getting popular. According to Google, voice searches now exceed the number of text searches. You could be losing a lot of potential traffic and conversions if your website isn't optimised for voice search. Fortunately, if you know what to look for, doing it correctly isn't too difficult.

Discard 404 Errors

The 404 error is a common sight for internet users. In fact, 40% of all websites have a page with this dreaded code on it, and it is frequently ignored by many website owners, not because it is unimportant, but because they do not understand the role that it plays. A 404 error page indicates that a link has been broken or is incorrect. This enables search engines to easily identify and repair problems on your site. That is why it is critical to have an effective 404 error page for both your visitors and search engines.

Use relevant Keywords

Keyword research is a critical ingredient of any SEO campaign. The right keywords can mean the difference between ranking in the top ten or not. Keyword research enables you to enter a keyword knowing whether it is worth your time and effort, thereby saving you valuable resources. Don't stuff irrelevant keywords into your content in the hopes of ranking for them. This is no longer valid. Google has become extremely adept at determining which websites are relevant for specific queries, and they will only rank those sites highly if they deserve it.

Make certain that your content is easily shareable. 

Just because you've created excellent content does not guarantee that it will be shared. When creating shareable content, there are a few factors to consider, such as how many times you mention yourself in the article and how many statistics you include. If you want your blog content to be shared on social media, include more than just text. Engagement on social media sites is increased by using videos, infographics, and images. Your audience is more likely to share your article or blog post with their friends if they can interact with it.

Conclusion: In this Blog,  we have discussed the various ways you can boost your visibility on Google. By implementing these suggestions, you should be able to outrank your competitors and drive more traffic to your content. If you have any questions or would like to discuss how we can help with our SEO efforts, contact Eneblur Consulting today. 

The Distinction Between Digital Branding and Digital Marketing

The Distinction Between Digital Branding and Digital Marketing

Digital branding and digital marketing are two topics that are linked and have various effects on your internet advertising in terms of resources, cost, time, and business analysis tactics. The two topics work together to achieve their ultimate goals. Take advantage of both digital branding and marketing if you are in a hurry to attain your corporate goals. Choosing a robust and effective client acquisition channel is critical for businesses of all sizes in today’s highly competitive market. Seek out strategies that will help you keep your customers engaged and achieve greater internet exposure. Continue reading if you’re having trouble deciding between digital branding and digital marketing. The topic has been described in detail in terms of how it can help your firm achieve success and stand out from the crowd.

What exactly is Digital Branding? 

Digital branding and marketing have a lot in common, so it’s easy to get confused. Digital branding, on the other hand, is an effective way to obtain online clients for a firm that incorporates marketing and advertising in numerous forms. Even though this branding procedure is time-consuming, it’s crucial if you own a business. A strong brand is essential for a variety of enterprises, particularly in the era of online communication. Because of its effectiveness in developing the brand’s identity through digital media, digital branding is a very effective marketing technique. Because of the excellent communication that build strong digital brand strategies provide your audience to grasp what you are representing as a business.

What Your Business Can Gain From Digital Branding

Due to the numerous benefits of digital branding, knowing where to begin can be difficult. Here are a few examples:

Having a strong digital brand assists businesses in spreading across many online platforms.

Assist your company to get viral for the best of reasons

When you have a strong digital presence, you can stand out from the crowd

allows your customers to participate and create a unique customer experience

Assists the company in easily connecting with your potential customer

How your business can gain from Digital Branding

A more long-term marketing strategy is digital branding. It all comes down to developing a brand identity through the use of digital strategy and planning. A strong digital brand strategy will result in effectively communicating your brand experience, ensuring that your audience understands what you stand for as a company. This is the major gain you receive for your business.

What exactly is Digital Marketing?

Advertising and selling products and services using internet channels such as search engine results pages, social media pages, emails and content marketing can be done at a low cost through digital means. There are four basic components to digital marketing: product, place, promotion, and price (Product, Price, Place, and Promotion). In order to get your product sold, you must place it in the correct place at a price that is in line with the industry standard.

Additionally, digital marketing benefits in the branding as well as the marketing of a wide range of enterprises. As a result, businesses can rank well in search engine results and get new business leads.

What Your Business Can Gain From Digital Marketing?

If you want to change your marketing approach in order to reach more potential customers, you must first understand the advantages of digital marketing techniques for business.

Engage more customers at all stages of the purchasing process

Make Certain You’re Reaching the Right People

Improve Conversion Rates with Better Optimization

Create a large number of new customers for your business

Improve your company’s identity and credibility

Enhance customer loyalty by communicating frequently with them

Measure Your Results accurately

More qualified buyers can be found online with the help of local SEO

How your business can gain from digital marketing

Digital marketing is the best marketing strategy for businesses, and more businesses are investing in this platform. This is a great way of increasing your brand’s visibility and increasing traffic to your website. There are many different methods for digital marketing – SEO, SEM, email campaigns, social media campaigns and content marketing. The internet has overtaken traditional media as a main way of receiving information nowadays. As a result, most people will go online to search for information before they go down the street to ask someone. Marketing on the internet is not only possible but also very affordable for most companies of any size or budget.

Digital branding and digital marketing are essential parts of any successful company’s growth strategy in today’s digital world. As a result, before starting anything, it’s essential to establish a solid web presence and craft a solid marketing strategy. These tactics will not only help your firm become more well-known, but they will also help you retain great relationships with clients and produce new business leads.

Searching for a digital marketing agency to help you get more awareness on the online platform? Well here  is  Eneblur Consulting, which is one of the successful companies that specializes in internet marketing, sales, and digital branding for many kinds of enterprises. Providing cost-effective marketing solutions for small and mid-sized businesses has been a specialty of ours. Contact our team today to see our personalized marketing tactics which may help you reach your marketing objectives!

Launch of new website for Real estate Company in Hubli-Dharwad

 

Real estate builders, Real estate developers, contractors have had decent 2nd half of 2020. Projects kicked off during 3rd quarter of 2020 on a slow pace and have seen up surge since November.

Real estate businesses sales and enquiries have seen a higher reliance on online medium to promote their brand and projects. Real estate contractors have started realizing profits of branding online with social media, paid ads on social and search engines.

Eneblur Consulting recently launched the Website of Sewakram Group. Sewakram Realty services are into Construction contracting business company in Hubli-Dharward.

Sewakram Realty is well known Structural engineering company in Hubli-Dharward has more than 25 projects in its project portfolio, comprising industrial construction such as warehouse, cold storage, commercial complexes, villas and also residential apartment construction. Mr. Karan Agrawal, Managing director of Sewakram Realty has set mission to build the tallest skyscraper in entire North Karnataka with 5 lakh sq.ft plus project within 2021.

The Website we built for Sewakram Group contains the services they offer and also showcased the projects they have constructed and detailed story about their business journey.

Mr. Karan Agrawal MD of Sewakram Realty says that “real estate landscape is changing; potential investors look for quite a few details aspects about the construction project on digital media, be on website, social media channels  at their convenience, helping to reach larger audience at attractively viable cost. Also running Paid Ads on Google and Facebook has helped in generating new genuine business enquiries and leads for our upcoming construction projects. We are confident that with our association with Eneblur we will achieve and scale desired results”.

Websites for real estate professional companies must be unique in design with catchy project pictures and content, it helps visitors to get most of information about the project and make a decision about their interest in the project looking at all the details. We spend good amount of time in exploring real estate website designs for our clients. Eneblur now has sizable portfolio of clients in real estate vertical consisting of property consultants, real estate builders, marketplaces, civil contractors, and real estate project marketers.

We at Eneblur Consulting also provide the Digital marketing services for real estate business with the team of highly experienced Digital marketers. We believe that both real estate and automobile verticals have higher potential to garner wider reach using social media as traditional advertising they usually do on print and television mediums are not viable anymore with the costs involved. With unlimited reach of social media any brand has potential to reach mass audience and take your brand identity to the biggest possible visibility helping improve on client’s credibility.

Top 5 Benefits of Social Media Marketing

Social Media Marketing is the utilizing social media channels to promote business and more is to connect with your audience to build your brand drive website traffic and generate more leads.

Following are the Top 5 Benefits of Social Media Marketing

Create Brand Recognition

When you start new business brand recognition is the most important marketing tool. Customers prepare to buy branded products. Social Media is the effective tool for building your brand.

To get started, create social media profiles for your business and start conversion with people. Get people to Like, Share your page and posts. Simply creating social media accounts will generate any profit your business regular interaction with people can generate audiences for your business.  

Generate Quality Leads

A well build social media marketing strategy will generate quality leads for your products or services.  Now a day’s people using social media channels to check the brand recognition before buying the products. With increased visibility on social media, your business gets more opportunities for conversion. Lead generation is important benefit of social media.

Connect with more audiences

Social Media networks give you the opportunity to interact directly with customers and followers.  If you want more people to be engaged you have to engage with yourself in social media channels.  Whatever you product you wanted to share with your audience keep it original to make audience engaged. Social media users love to share their opinions, give them some platform share their feedback about your product. Show your customer appreciation by mentioning customers on social media can help them keep happy.

Generate Referral traffic to your website

Social Media sites and post are key points to generate traffic to your website. Sharing great post and content from your blog or website will bring reader to your website or blog. Social media marketing will send customers directly to your website.

Cost Effective

Social Media Marketing is the most lucrative marketing strategy. You will receive better return on investment, if you promote paid advertising on social media.  Just by spending a small amount of time and money on social media helps you to generate better revenue. If you don’t want to spend more social media marketing use your social media to drive attention to your business by creating on trending post on your brand. 

Top Free High PR DoFollow Directory Submission Sites.

Are you looking for a high authority DoFollow free directory submission sites to submit your website?

Understanding What Directory Submission is?

Directory submission is defined as the practice of Link Building Technique. Which helps you to increase your domain rating.  Its technique of submitting website URL and its details on the web in a directory list under particular category.

Here I have listed free high domain authority DoFollow directory submission sites. I am not sure it brings lots traffic to your website but all this websites having higher domain authority sites so it’s worth considers this sites for link building.

Here are a few benefits of directory submission strategy;

• Quality back links
• Improved Search Engine Rankings
• Gain Referral Traffic
• Optimized anchor text for Linking
• Improve Domain and Page Authority

List of Top Free High PR DoFollow Directory Submission Sites.

Somuch.com

Entireweb.com

Usalistingdirectory.com

Sitepromotiondirectory.com

Highrankdirectory.com

Dizila.com

Thewebdirectory.org

A1webdirectory.org

Bedwan.com

Marketinginternetdirectory.com

Happal.com

Etaaps.org

Acewebdirectory.com

Britainbusinessdirectory.com

Directorystaff.com

Linkdir4u.com

Einternetindex.com

Abc-directory.com

Britainbusinessdirectory.com

Viesearch.com

Top 25 free classified ad posting sites

Free classified sites are a helpful for the small business owners, and people who looking to buy or sell products online. The main advantages of posting an ads on free advertising sites is to bring traffic to your website as classified sites are visited by a large number of visitors.

Classified Submission is also off page seo process for promote your product and services online with images and detailed description. It will also help to increase your website visibility on SERP. It will helps you to boost your site ranking as well.

Most of the free ad posting sites Offers guaranteed do follow links with target customers locally and internationally. Some Ads submission sites allow post for some time duration and after that you have renew it with paying some cost. Here we are sharing top 25 free classified Ads posting sites list with amazing benefits.

1. www.olx.in
2. www.quikr.com
3. www.click.in
4. www.clickindia.com
5. www.craiglist.org
6. www.locanto.in
7. www.classifiedads.com
8. www.freeads.in
9. www.adpost.com
10. www.mlmdairy.com
11. www.classifiedforfree.com
12. www.postfreeadshere.com
13. adfreeposting.com
14. www.h1ad.com
15. www.innetads.com
16. www.freeadvertisingexchange.com
17. www.spotclassifieds.com
18. www.hotfreelist.com
19. www.topclassifieds.com
20. www.globalclassified.net/
21. www.indiasfreeclassified.in
22. www.digitalbhoomi.com
23. www.bizmartindia.com
24. www.indiadynamics.com
25. www.adproceed.com
26. www.classipy.in

Top 20 Social Media Networking sites and Apps

Now a days social media is becoming major platform to increase the website visitors. People are using social media networks to promote their business.

Here are list the list of social media sites.

1 – Facebook

Facebook is the largest social networking site in the world having 1.59 billion active users per month approximately.

2 – Instagram

Instagram is photo sharing social media networking app. 4. 1 billion people use Instagram every month.

3 – Twitter

Twitter is social networking site enables to post tweets containing a limited number of characters (up to 280). 320 million active users per month.

4- LinkedIn

LinkedIn is professional social networking website available in 20 languages. LinkedIn is having 400 million members. Approximately 100 million active users per month.

5 – Pinterest

This is a photo sharing social media site. Pinterest helps to find ideas to your projects. 100 million active users per month.

6 – YouTube

Youtube is video sharing social networking website.

7 – WhatsApp

WhatsApp is instant messaging app having 1 billion active users per month. February 2014 WhatsApp officially merged with facebook.

8 – Quora

Quora is a question and answer submission social networking.

9 – Tumblr

Tumblr is social networking website. Tumblr is having 555 million active users per month.

10 – Skype

Skype is communication based social networking app having 300 million active users per month approximately.

11 – Snapchat

Snapchat is social app enables to chat with friends by using images. Approximately 200 million active users per month.

12 – Reddit

Reddit social media platform enables to submit website content. Approximately 100 million active users every month.

13– StumbleUpon

StumbleUpon is social networking platform that helps to share web pages, images, videos. Content.  25 million active users every month.

14 – Telegram

Telegram is instant messaging app  is similar to Whats App. Number of active users per month  is 100 million approximately.

15 – Flickr

Flickr is photo and video sharing social media website. This site is especially used by photographers. It is also an proficient online photo management and sharing website.

16 – Myspace

Myspace is social networking site Myspace is also  provides blogs, personal profiles, pictures, videos and so on. Approximately 2 Million active users per month.

17 – LiveJournal

LiveJournal is social networking site enables users to share blogs and journals.

18 – We Heart It

We heart It is photo sharing social media website. It enables users to share highly inspirational images.

19 – TikTok

TikTok is small video sharing creating app. Now a days its popular for making small videos.

20- WeChat

Wechat is multipurpose messaging and social media app. People are using wechat for money transfer, online reservations etc. 1 million active users every month.

Contact us for Social Media Marketing services. Spend less, Earn more.

Web Design Trends 2020

Benefits of hiring Digital Marketing Agency

Digital marketing is playing major roll in every business industry. Here are the top 5 Benefits of hiring digital marketing agency to promote your business.

1. Focused on new ideas to grow you’re business

 A good digital marketing agency are always updated with trends going on in world, as Bill Gates said if you’re business is not on internet then your business is no where. As their are so many different forms of digital marketing like SEO, Email Marketing, Email Marketing, Social Networks , Video Promotion, content and paid advertisement...the list of strategies is very deep, and you can’t possibly follow what’s trending in all of them.

Digital marketing agency focuses  on changing strategies again and again till your business gets best ROI it has ever got.

2. Cost effective

Traditional marketing is more of brand awareness with high cost but whereas  digital marketing is cost effective with more benefits like brand awareness, lead generation, tracking success of campaign and many more with high ROI to your business with less cost.

A good agency gives you the scope to reach out to many customers at the same time and that too within your budget.

3. Helps you’re brand Reach the vast audience

As now a days,world is not in world, world is in internet. 

It gets easier to reach more audience/customers  through digitally with the report of engagement ratio  and producing high quality content to your customers.

Reaching more audience helps to get more leads and gets easier to re target the engaged audience before.

4. Get an access to the latest marketing technology

A reputable agency will have access to superior tools, software and analytical data, which will help your business to increase productivity, efficiency and performance.Some of the tools you need to run the campaigns can also come at a one-time payment.

Most trusted digital marketing agencies are well versed in  using digital marketing tools, so you won’t need to spend a time to get one.

5. Improved conversion rates

If u have your own business website, it makes your customer make a purchase in a few clicks. Unlike without a website which require people to go to a shop, digital marketing can be seamless and immediate.

All Together, these forms of digital marketing have the ability to add up to more sales.

If you have a website, then your customers are only a few clicks away from making a purchase.

Why Your Website Should Be Built on Word press?

Before start discussing why your website should build in word press we have to know what is word press?

Word press is ready to use open source best content management system. It’s easy to build website in word press using ready to use Plugins.

Here are the 6 main points why should we build website in word press:

• Cost-Oriented

Usually it cost more than 25k to build customized HTML websites, additionally hosting and maintenance charges. This is why every small and medium business preferring wordpress website development. 

•  Word press is Free and Open-Source

Word press is completely free. Both wordpress.com and wordpress.org is open source. It’s easy to alter the source in wordpress to customize the website as per your requirements.

• The Easy to setup

Installing wordpress is like having instant coffee. It’s easy to setup and working on word press website.  Most of the hosting companies are providing one click installation of wordpress website.

• Thousands Of customized Themes

One of the main reasons why people prefer word press is that the it provides you variety of customized themes to build any type of website you are looking for. For example, if you are planning on build Hotels or a school website, then you can easily find a theme to build your website with just a quick search on Google.

• Easy to Optimize

Optimizing website and content for search engine is the most time consuming work in HTML website. Just calculate how much time it takes to update Meta tags on every single page in HTML website, It’s easy to optimize word press website using Plugins.