Instagram Account management for your business: 8 best practices!

 

Instagram is the world’s most popular social networking site and is one of the most used and popular social media platforms. Instagram is a photo-sharing application prone to sharing photos, videos, and other content. To handle your Instagram business account, if you are to find any Instagram agency in Hubli, then Eneblur Consulting will be the best choice for you!

In the past year, Instagram has become an apex social media platform for the youth.

Are you using Instagram for your business? If not, you should be! With over 1 billion monthly active users, Instagram is a powerful platform for businesses of all sizes.

And, with 80% of users following a business on Instagram, it’s clear that people are interested in brands on the platform.

Instagram is not only a social media platform but also a marketing platform. While this is true, Instagram is a platform you can employ to promote your business and also build a community. 

But, just because you have an Instagram account doesn’t mean you’re using it effectively. There are certain best practices you should be following to get the most out of your Instagram account.

Not sure what they are? Don’t worry, we’ve got you covered.

Here are 8 Instagram account management best practices for your business:

1. Make sure you have a business profile

A business profile on Instagram is mandatory if you plan to use the platform for business. That will allow you to access features like insights and promoted posts. To convert your personal Instagram account to a business account, go to your profile settings and select- Switch to Business Profile.

2. Post consistently and post quality content

If you want to grow your Instagram following, you need to be posting regularly. Ideally, you should be posting 1-2 times per day. But, if you can’t commit to that, make sure you’re posting at least a few times a week. Consistent posting will not only help you attract new followers but will also keep your existing followers engaged.

When it comes to your business Instagram account, quality is pivotal! Make sure you’re posting high-quality, visually-appealing content that will resonate with your audience.

3. Use High-Quality Images

When it comes to Instagram, high-quality images are a must.

Posts with images receive, on average, 23% more engagement than those without images.

So, if you want people to engage with your posts, use clear, well-lit, and high-resolution images.

4. Use Hashtags

Hashtags are a great way to get your content seen by more audiences. As a business owner, it’s no secret that social media is a powerful tool to reach new customers and grow your brand. But what if you don’t have the time or resources to manage your accounts? That’s where an Instagram agency can help.

Eneblur Consulting is an Instagram agency based in Hubli, India. Our Instagram marketing services help businesses grow their presence on the platform.

5. Engage with your audience

Your audience won’t stick around if you’re not engaging with them. We can help you build relationships with your followers by creating engaging content.

6. Use stories and live video

Connecting with your audience through stories and live sessions is a great way to build a stronger relationship. We can help you create content that is both engaging and on-brand.

7. Use Instagram Insights

Instagram Insights is a powerful tool that can help you better understand your audience and how they’re engaging with your content. 

8. Promote your Instagram account

Once you’ve got your business Instagram account, promote it on other social media channels like Facebook and Twitter. It will help you to get your target audience’s attention and promote your brand to them. 

Want to grow your Instagram following? Look no further! To grow your following, we can help you get the exposure you need at Eneblur Consulting. We’ll help you design a campaign that fits your needs and budget, and we’ll even provide you with some helpful tips to get the most out of your account. Why wait any longer? Contact us today to get started!

Different Industry Digital Marketing Expertise

 

There are plenty of reasons for every business to be there on social media channels. Very few businesses go on to an extent of setting goals on digital marketing initiatives, Many set goals but do not get started or execute it in the way they should. After starting activities they have to be monitored, and measured for results.

Eneblur Consulting is a premier social media management company that helps businesses get started on social media. Our social media marketing approach is to help businesses shift their strategy to align with their brand and business goals. We help businesses to create and manage social media channels, plan social media marketing strategies, and much more. We help companies shift their strategy to align with their marketing objectives.

In this blog we discuss some of the social media accounts, we handle and have been successful in gaining the confidence of the clients.

1. Retail Herbals and Ayurveda Store:

In the retail space, it’s important we put up social media activities to increase brand awareness and increase footfalls to the physical store. In case the franchise has an e-commerce website, it should be targeted to increase online orders and home deliveries. We are managing social media accounts for a popular health and wellness retail store. We manage their website, did SEO, ran paid advertisements on Facebook and Instagram, and managed their Google business profile.

2. Retail Saree Store:

During festival season, fashion and buying of clothes pick up the pace, accordingly, we devised a strategy to boost a Saree store on Social media, by putting up lots of Video content with Reels and stories. We professionally shot and edited videos that are engaging and were shared in multiple hundreds.

3. Signage Company:

Signage creation is at the forefront of business, be it retail or corporate space, both need great signage. We are associated with one of the top Signage companies in Hubli Dharwad and we are promoting their brand on social media, and search engines did a great website for this signage company.

4. MBA Institute:

We are associated with a premier and top-rated MBA college in Hubli, we are building a website to align with our SEO and social media efforts. Their followers have increased to 500+ in a span of 4 months. They have also received admission-related inquiries and the brand on social media has added value to students.

5. Dental Care Clinic:

We met a top dentist, who was unsure to get started on Social media, he had doubts about how it would help him. After our discussion we started, now the Doctor himself is so engaged with the content and he is loving all the social media attention and engagement. He also gets patients to follow his page and gets feedback on the informative posts we do. We met a top dentist, who was unsure to get started on Social media, he had doubts about how it would help him. After our discussion we started, now the Doctor himself is so engaged with the content and he is loving all the social media attention and engagement. He also gets patients to follow his page and gets feedback on the informative posts we do.

5. Astrologer:

This case is a different one, He is one of the famous astrologers in Hubli and he has keenness on getting promoted on Google and Social media. We designed a  website for the astrologer and we ran Google Ads and Social media Campaign to help him get inquiries, leads, and phone calls. Consistently we are managing his Search engine work for the past 1 year.

5. Premium Car Wash Center:

A Startup idea, with a presence in multiple cities, this car care clinic approached us to manage its Google My Business Profile and Social media. They have seen good success rate with walk-ins post our engagement and is extremely happy.

5. Wedding & Convention Management Company :

Recently we started working with a wedding planner, we promote wedding venues and peripheral services all under one umbrella with their social media account. The client has observed a spike in social engagements and an increase in social networks with our efforts.

Above are some of the active clients for whom we are offering 360-degree solutions on Digital Marketing with Websites, Search Engine Optimization, Social media management, and marketing, paid ad management, managing Google my business profile, writing professional content, and exploring other marketing channels such as WhatsApp, emails, SMS, etc.

This diversification is a testimony of Eneblur Consulting’s capacity to execute digital marketing strategy for any business of size and scale. Our professional team has a structure in place which will yield results and meets your objective.

5 EASY WAYS TO MAKE YOUR WEBSITE FASTER!

 

When you have a reliable, fast, and affordable website, it is a significant asset for your business. However, to make your website work effectively for your business, you need to know it is pivotal how to set up your website to work. There are several ways to make your website work more effectively and faster. You can hire the leading web design company, Eneblur Consulting, in Hubli to improve your website speed.

These are some tips you can use to make your website faster and more effective.

1. Speed up your website

Website speed is one of the critical factors that will help your website to work better for your business. The speed of your website is one of the most influential factors for your business to increase its visibility on the internet. You can determine the speed of your website by checking factors like the server speed, the internet connection speed, and the amount of data on the site. If you want your website to work for you, then you should try to improve these factors.

2. Website images need to be optimized. 

Images are imperative for your website to work effectively. Keep track of what takes the longest to load on a slow-loading website. It’s often images. You can save money and time by finding the right compression level. For blogs and web pages, it’s not necessary to use uncompressed pictures all the time. The key is to avoid blurry, grainy images by not overdoing things.

3. Make sure your plugins are working 

Plugins enable you to add new features and functionality to your website. In addition, the more plugins you have, the longer it will take to load your website. Outdated plugins or of poor quality can also significantly slow down website performance. Remove obsolete, duplicate, and no longer used plugins from your current site to eliminate this problem.   

4. HTML code for Web pages

Web developers use HTML and CSS to create web pages. These are the building blocks of your website. However, using JavaScript can speed up your website by making it easier to add more features. Partnering with a digital agency like Eneblur Consulting has expertise in this domain and will be more cost-effective than doing it yourself. 

5. Data caching is critical. 

It speeds up pages greatly and reduces server lag by caching static resources in the browser. It is usually the cached version that shows up if the page has not changed since the last time it was cached on your website. It simplifies your server’s workload and, consequently, makes it faster.

You must keep your website up-to-date in light of the growing mobile and desktop market. To help you out, we have outlined some of the easiest ways to make your website faster and more user-friendly! Don’t forget these tips when communicating with your target audience and make your website faster! Eneblur Consulting will provide the best website development services in town. If you have any questions or concerns, please feel free to reach out to us at www.eneblur.com.

Understanding differences between search and social ad campaigns

 

Worldwide billions of people rely on online and internet for information they would be looking for. Two main aspects of online browsing these days are search engines and social media channels, where maximum time is spend searching for products, services, information, researching on something.  While we browse we see ads in the forms of text, banners, videos etc.

The Paid advertising market has grown tremendously with businesses understanding to participate heavily with major portion of ad budget getting classified into targeted online ads. Online ads actually started with search engines, where people searching for specific information by keywords are offered advertisement relevant to the topic of search. Initially it was text now has transformed into multiple mediums like image, videos.

Most businesses get caught up into the thought process should they be running ads online? If yes weather to choose search engine ads or to run on social media. However, study reveals that both social media ads and search engine ads can bring different results. Both forms have their own advantages and weaknesses.  To run a fruitful campaign one has to learn a bit of in-depth of pros and cons to manage ad campaigns effectively to their businesses. We will discuss the differences between paid social media campaign and paid search ads campaign and how to select the right advertising campaign.

What is a Search Engine Ad?

Major search engines are Google, Bing which has the highest market share.  When a user is searching for specific information and the search engines gives results relevant to the searches, on top ads related to the keywords are displayed. Since they appear on top users most likely to click and this is likely to turn as a lead or sale to the advertiser. Most clicks take the user to a landing page or website front page, where advertiser has to provide Call to Action.

Let’s discuss some strengths of search engine ads,

1. They tend to deliver results as ads are related to search topic, and on top.
2. Unlike social media, search engine choices are limited its likely that your spend on searches gives better and precise ad results.
3. Google ads are easy to setup and with self-learning one can manage ad campaigns

Search ads are limited to visitors already in process of searching for business, product or service, they’re best suited for resulting into immediate leads and sales. For advertisers looking for quick results, then search engine ads proved to be the best option.

What are Social Ads?

Apart from Search engines, people spend more time online on their preferred social media channel. Most users have either 2 or 3 max social media apps they would be checking on frequent basis during their day. Paid Social media ads are displayed to users when they are scrolling thru their social media feed. Based on users activity and what he is following or demographics ads are served. Popular demographics are based on the user’s location, groups joined, age, hobbies, interests, and gender etc. Lot can be done with filtering and setting up your target audience so that ads reach only relevant people looking for you. Social ads builds a good brand awareness for your business.

Let’s discuss some strengths of Social media Ad Campaigns;

1. Since social media is vibrant platform you can run campaign to show text, image, video, carousel based ads.
2. Builds good marketing funnel and helps buyers shopping journey.
3. Cost per click on social media is very much affordable
4. Helps users to make quick shopping within social media.

Due to wide verity of channels, sometimes it gets difficult to figure out which social media is best, because your audience could be divided across channels, its important to make that study on effectiveness of your campaign before you start one. Social media ads work if right content is served to right audience at the right moment. For wide reach the push strategy with brand awareness can be the right beginning for newbies.

Deciding on Which ad Campaign is most suited?

Ideally for most businesses they should include both search and social media ad campaigns. A mix of both gives you flexibility to cater to audience both on search engines and social media websites. But if you have to choose, just ask yourself a question if there are higher chances of people searching for your services then Search engine ads will work wonders. At the same time if you want to be patient and build a good brand reach amongst your audience and long term sales strategy the social media campaigns are the right thing to do.

In both cases one has to start by testing waters by running some low key budget ads, go thru analytics, insights, and sales metrics and get confident for subsequent campaigns.

Ready to get started or still confused?

It can be overwhelming to have time to do this research as stated above, one can rely on digital marketing companies to provide right guidance. We are agency having equal proficiency with search and social media ads with certified talents. We offer right balance to our clients in choosing the best ad strategy that would work for them. We ensure our clients generate consistent performance out of campaigns. We can work on both short term and long term goals of your business.

How to get my Business to list on Top 3 of Google

 

Any business today needs targeted visibility on Google. But what most businesses don’t know is that there is an entity that also needs optimizing: their Google business listing. Officially known as your Google Business profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find and learn about your business.

How to use Google My Business?

It’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. To create an account, head to Google.com/business and sign in with the regular Google or Gmail account you use for your business.

Completing your GMB Profile

• Sign into Google Business Profile Manager.
• Enter your location
• Fill in the contact information
• Verify your business and customize your Profile.
• Complete every section of your Google My Business account.
• Be meticulous with contact information select primary and secondary categories mark off applicable attributes.
• Write a description and post images weekly. Answer the questions and collect and respond to reviews.

Why you need to optimize your Google Business profile regularly?

As we all know Google likes consistency. A business that keeps its business profile up to date is considered to be an alive entity. The frequent updates you do to keep your profile up to date help your profile rank better.

1.An optimized Business profile on Google helps consumers to choose your business over competitors.

2.Keep Reviewing Your Profile

3.Businesses offering the most detailed and accurate information will be easier to find in search.

4.Include the Keywords. Including important keywords and searching for phrases for your business will be helpful. Use these in the business description and each time you post a local post to your customer.

5.Keep business operating hours accurate, It’s important to put in your business hours, but it’s equally important to update them whenever they change. During the lockdown, we had a visitor who visited us and gave us a project just because he found us to be open whereas every other business was closed.

6.Add the photos it helps the business profile performance. Manage and respond to customer reviews. Communicating with customers by responding to their reviews illustrates that your business values its customer and feedback. Positive reviews give a positive effect to reach your business customers. Encourage the customers to give feedback on your business.

Where do customers find you on Google?

Besides listing on the search and listing on maps you will see the number of views your profile received. Total views, search views, Map views, clicks, directions people have taken to reach you, etc insights reports are very good inputs to analyze.

A business should not create a GMB profile and sit idle, constantly it has to work, be updated, and optimized.  We as a Digital Marketing Company give a lot of importance to the guidance offered to small businesses on how to encash online local searches and leads generated with a healthy GMB profile. Most people look for products or services nearby to their location, so we help businesses establish, and come on top for relevant keywords on Google Searches.

BNI SPORT UTSAVA-2021 | Cricket introduction video | cricket promo video...

BNI SPORT UTSAVA-2021 | Cricket introduction video | cricket promo video | Hubli| Dharwad

BNI Hubli Dharwad Sports Event Sports Utsav 2021 (Action Packed Cricket) Sheetal Gold Main Sponsor.

We make below types of Video:

All Events promotion videos/Wedding Teaser videos/Mobile app promotion videos/Website Launch videos/3d logo animations/Cooperate Promotion/YouTube videos Reels/Shorts Introduction Video Sports Video/Hotel/Restaurants video/

 

Contact Number:  070191 17093 / 076860 06867

Visit our website: https://www.eneblur.com/

 

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Link Building: Why Is It Important?

Link building is crucial for two reasons. Firstly, link building has the power to make your business more successful. Secondly, link building is pivotal for your company’s reputation and ability to attract and retain customers. Link building is an essential aspect of SEO and is one of the most effective techniques for building brand awareness, as well as increasing the traffic to your website. We can be your expert guide in providing the best SEO Agency in Hubli. 

What is link building?

Link building is an effective way to convert potential customers increases your brand awareness, and increases your digital footprint. The process of link building involves exchanging valuable content for links to your website.

In search engine rankings, links are the “footprint” of your website, which helps it rank higher in search results. Links are available in different formats, such as internal links and external links on websites.

What is the significance of Link building for SEO?

The purpose of link building is to improve the visibility and ranking of your website in search engines. A good link-building strategy can help you rank better in search engines and optimize your website. The more links you have, the more authority your website has in search engines. 

Why is link building beneficial to your business?

The purpose of links is to make your site appear on Google more prominently since they are the aspects of your website.

1. It strengthens relationships.

 Link building is a very effective way for businesses to drive long-term customer relationships, and you can build these relationships over an extended period. Link building is a great way to drive long-term relationships with your customers. Link building is also known as back linking.

2) Increases Business Referrals.

Strong links can help you get more traffic and visitors to your website. In addition, if your site is linked to a widely-visited and relevant site, your sales will increase. Further, those sales can turn into repeat customers, allowing you to reap the benefits well into the future.

3) Brand Recognition. 

Link building helps you build brand recognition and is a great way to boost the quality of your customer service. Your customers are more likely to trust you because they feel you have a good reputation for quality. Furthermore, they are more likely to return to your website or buy your product or service. 

4) An immense customer base.

The reason is that a stellar reputation in search engines can lead to sales. In addition to increasing your sales, having your website linked to a popular and relevant site can increase it.  

How can Eneblur Consulting help you with your Link Building efforts?

Eneblur Consulting is a complete digital marketing agency that has been successfully helping entrepreneurs and small businesses to boost their online visibility, achieve brand recognition, grow sales, and increase their online revenue. We will help you build the best SEO services in Hubli. 

Instagram for Schools: Best Practices for Engagement!

 

As more schools use social media to engage with their communities and build brand awareness, the need for social media marketing is becoming more evident. Is  school administration able to get the most from social media use.  Do they have the right tools at their disposal? This guide provides a framework for thought on- how to best use Instagram for schools. You can avail the best Digital Marketing services in Hubli at a fraction of the cost by using this guide.

Instagram is a powerful tool for engagement. It can help you build a community, grow your audience, and reach more people. However, to be successful on Instagram, you need to understand how the platform works and how to use it to your advantage. 

Why do Schools need To Be on Instagram?

Instagram is a social media platform that’s popular with teens and young adults. Instagram is a valuable tool for schools to build a strong community that students, parents, and teachers can utilize. 

You need to be able to give a reason for the engagement and articulate your goals and strategies for success. It will help you attract a following that will enable you to interact with your community.

How to Use Instagram to Boost Student Engagement?

When it comes to using Instagram for school engagement, there are several different ways that you can go about it. You can provide a platform for your students to share their work and ideas, connect with their friends, and promote their achievements. You can also use Instagram to promote events and initiatives the school is involved in, such as school-wide events or campaigns.

Instagram Tactics and Tips for Schools

There are several different strategies that you can use to increase the engagement on Instagram for your students are below:

1- School Insta-Hunt – Find the Perfect Hashtags to Increase Your Reach!

The school insta-hunt is a simple strategy for increasing engagement on Instagram for your students. You’ll need to find a set of hashtags that are gaining traction and decide on a creative school hashtag. Then, revitalize your students to hashtag their work or experiences using those same hashtags. 

Incorporating the unique school hashtag into your Instagram posts will strengthen your brand identity, and your engagement on Instagram will skyrocket. 

2- Share Real Testimonials and stories!

People gravitate towards authenticity. Using Instagram should be the domain of passionate people. When you provide real-life examples of what your students have accomplished, you’ll be able to build a strong community that’s receptive to new ideas and initiatives. Implementing new strategies will be much easier. 

3- Post Challenges for Students and Parents! 

You can create different challenges for the followers to gather engagement. The challenge can be a simple mathematical puzzle or a quiz. You can also set up weekly challenges for students to complete the assignments or share a link to a video or document. 

The challenges will allow your students to engage with your brand on Instagram and motivate them. The best part is that these challenges don’t have to be complex. Just be sure to provide some learning objectives so that your students can focus on the assignment rather than the platform.

4- Engage your Alumni. 

You have the best Instagram marketers in the form of your alumni. They can provide you with the strategies and tips you need to get the most out of your students to achieve their goals and objectives. 

A single name is all that’s obligatory for your SMM!

Eneblur Consulting offers social media marketing services in Hubli Karnataka, a professional digital marketing agency that helps brands reach their target audience. You can hire us to help you with your Instagram marketing for schools as we have previously worked with educational institutes of repute across India.

What makes a good one-page website design

A website with a one-page design has all of the information on a single page. One-page websites have more visual impact, more white space, and a much easier approach to express an important point than traditional multi-page websites. 

The one-page website (sometimes known as a single-page website) is a relatively new web design concept. The concept’s success is determined by how well it is executed and how well it supports the brand. One of the most important things to consider when building this type of site is that your message must be concise and to the point while also engaging. Before attempting to create a one-page design, it is critical to understand who your target audience is and what they are searching for. Also is a beautiful example of order, simplicity, and conciseness. Organizing a website to ensure that content and navigation remain on the same page is not without challenges, but users will attest to a flawless and efficient user experience when properly executed. When all of the content fits nicely in a one-scroll page, visitors will find all the information they need about your product in one place, so they do not have to browse other sites. 

What makes a good one-page website design: Here are the useful tips 

Optimize the Location of Text Blocks

If a single-page website has too many text blocks, conversion rates may be adversely affected. The thing is that the single page format itself creates as short a chain of steps as possible from the user’s perspective: visit, decide you need it, buy it (or take some other action suggested by the site owners’ call to action). If you overburden a user with text to read and waste their precious time during the second stage, they might as well abandon the site early. Place only the information that leads directly to the CTA button, and later, summarize it. 

Work On Scrolling

Attention is especially given to scrolling: apart from the most basic form of scrolling, which is from top to bottom, there are ways to automatically scroll to the middle or even the end of the page. These methods are clearly practical, but scrolling can be unusually organized in more traditional ways, such as a parallax effect in which the background image moves more slowly in contrast to the front elements ( It moves in place more smoothly as the scrollbar moves up and down (button and text blocks are the default front-end elements). 

Adapt a Website For Mobile Devices

If you have a ready-made CMS such as WordPress, adapting it to the mobile version should not pose any problems. You can also decide to build a single-page website from scratch, using a custom engine. In this case, you’ll need to create an adaptive design that automatically scales to the display of mobile devices.

Pay attention to the background

The homepage background is the first thing we see when we launch any website. If web developers had chosen the most neutral images or single-tone wallpapers about 5-7 years ago, today something more active is preferred, be it a weight loss site or an ICO resource., The background must not overshadow the rest of the text, so it would be best to use a pastel-toned photo or a grey-shaded image (such as a themed black and white photo). Try to avoid using animation as a background if it is not necessary, as it does not always load properly in all browsers and can seriously degrade the overall speed of the site.

Select the most appropriate color scheme and font type.

Have you still been asking yourself “how to create a one-page website?” Those bold, garish fonts that dominated sites from the 90s or early 2000s are long gone. Minimalism has been a hot topic for several years now, just look at the design of any iOS application. The web and mobile development community would probably consider it an essential piece of software. As for the color scheme, it must match the background. Keep in mind, also, that many displays may distort colors, so brighter shades may look neon to some users.

Provide Quality UX

Firstly, a few words on navigation and then creating a single-page website. The goal is to provide intuitive navigation, which is not difficult to achieve. You just need to split all the text into logical sections, place the navigation menu at the top of the page (for example in the header), and ensure that one can find something (via automatic scrolling ) by clicking on some of the menu items.

Develop a Working CTA

CTA stands for Call To Action and is very effective and should have to work CTAs. Let’s define what CTAs are for starters. It is a graphical element that entices or motivates site visitors to perform certain actions, such as buying, downloading, subscribing to a newsletter, etc. In other words, a CTA must tell the user directly what to do and what the webpage owner expects of them.

Emphasize the Contact Block

We think that for this purpose, we strongly recommend putting all of your phone numbers, addresses, social media accounts, and blogs in a separate block at the top of the site. This piece of advice is often ignored by web developers, and as a result of the site, visitors have to scroll all the way down to the bottom of the page, which can be a very cumbersome task.

As you can see, there are many things to consider when it comes to creating a good one-page website design. Of course, there is always a way out. And if you’re not set to go deep into learning how to develop a single-page website but want a fully built solution as soon as possible, let us assist you in building One-page website design in Hubli. Eneblur Consulting is a professional web design agency in Hubli and the best web designer in Hubli. We design a one-page website adapted to the exact demands of your business with a simple and affordable website for small businesses in no time. The results will wow you. Contact us today and we will explain how our services work!          

For the Demo, website Click on the link below

Below are a couple of one-page websites done by the Eneblur Consulting Team

https://www.aragienterprises.com/

http://am-associates.in/

https://www.digitalmarketinghubli.com/single-page/

Why LinkedIn is best suited for B2B Lead Generation

When it comes to Digital marketing for your organization, having a great SEO strategy and getting started with Social media comes on top of the priority list. For any business starting his digital marketing efforts starts with creating a Facebook account and keeps posting as per his knowledge.

While it’s ok to start with Facebook, it’s not the best way to represent your brand on social media thinking it’s the most popular one. No doubt facebook and instagram are popular and the best Social media channels with higher growth and user percentage. But if your business is depending on professional B2B trading or connects, then relying on FB and Instagram may not be a great start.

Businesses small or medium they will need to start looking at LinkedIn for a focused strategy on how to get the best for your business from the vast pool of B2B connects available at your disposal. Over the last decade LinkedIn has transformed from a professional networking site for teens for job seeking and putting up their professional bio data on social media for someone to look at, to an enormous world force of professional people. B2B marketers have mostly preferred linked in for their user base. But does relying on Linked In for B2B serves a purpose?

It’s always possible that a company account may catch up more attention of job seekers that the actual B2B connect, but bringing right focus can overcome this.

If there is one social channel out of many that stand out when it comes to awesome and genuine B2B leads its LinkedIn. All that one need is to leverage the features provided by LinkedIn to be set to use in a professional way. LinkedIn has helped 45% of marketers for acquiring new customers. Compared to Facebook, it generates leads almost 300% more effectively. LinkedIn accounts for 95% of B2B leads. It also accounts for close to 50% of the total Social traffic coming to B2B websites.

Below are few tips to prep up your LinkedIn Account to act as a great lead generation source.

• A great Header Image: Header image is something that catches attention of people who visit your linked in profile. The more attractive it will create engagement. Keep changing the banner image with updates so that repeating visitors can see excitement.

• Company Description: LinkedIn usually shows only two lines of description by default so your descriptions first two lines should catch attention of user and drive him to see more of description and further bring him to your website.

• Use Showcase: Showcase is a feature where you can segment your services, products or brands so that target audience looks at the specific offerings he is looking at.

• Go out and connect: Use advanced Search feature to go out and find prospects, frequently do this so that your connections are enhanced.

• Search and Join Groups: There are roughly about 20L groups existing, and you can pick few and join so that you can share your content to more audience who can relate to your business segment.

Above are some top-level strategies one can start with, there are lots of room to hunt down more specific strategies for B2B Digital Marketing. But LinkedIn offers many opportunities and is an excellent resource.

We at Eneblur Consulting give equal importance to all social media channels and have positioned experts in the team to provide right strategy for clients digital marketing needs, in this case we have a professional experts who master LinkedIn Strategies for clients in North Karnataka. We provide special attention to B2B Marketing ideas for SMEs in this region.

For More Details and discussions call +917686006867