Any business today needs targeted visibility on Google. But what most businesses don’t know is that there is an entity that also needs optimizing: their Google business listing. Officially known as your Google Business profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find and learn about your business.
How to use Google My Business?
It’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. To create an account, head to Google.com/business and sign in with the regular Google or Gmail account you use for your business.
Completing your GMB Profile
- Sign into Google Business Profile Manager.
- Enter your location
- Fill in the contact information
- Verify your business and customize your Profile.
- Complete every section of your Google My Business account.
- Be meticulous with contact information select primary and secondary categories mark off applicable attributes.
- Write a description and post images weekly. Answer the questions and collect and respond to reviews.
Why you need to optimize your Google Business profile regularly?
As we all know Google likes consistency. A business that keeps its business profile up to date is considered to be an alive entity. The frequent updates you do to keep your profile up to date help your profile rank better.
1.An optimized Business profile on Google helps consumers to choose your business over competitors.
2.Keep Reviewing Your Profile
3.Businesses offering the most detailed and accurate information will be easier to find in search.
4.Include the Keywords. Including important keywords and searching for phrases for your business will be helpful. Use these in the business description and each time you post a local post to your customer.
5.Keep business operating hours accurate, It’s important to put in your business hours, but it’s equally important to update them whenever they change. During the lockdown, we had a visitor who visited us and gave us a project just because he found us to be open whereas every other business was closed.
6.Add the photos it helps the business profile performance. Manage and respond to customer reviews. Communicating with customers by responding to their reviews illustrates that your business values its customer and feedback. Positive reviews give a positive effect to reach your business customers. Encourage the customers to give feedback on your business.
Where do customers find you on Google?
Besides listing on the search and listing on maps you will see the number of views your profile received. Total views, search views, Map views, clicks, directions people have taken to reach you, etc insights reports are very good inputs to analyze.
A business should not create a GMB profile and sit idle, constantly it has to work, be updated, and optimized. We as a Digital Marketing Company give a lot of importance to the guidance offered to small businesses on how to encash online local searches and leads generated with a healthy GMB profile. Most people look for products or services nearby to their location, so we help businesses establish, and come on top for relevant keywords on Google Searches.
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