Digital Marketing Strategies to Boost Your Sales

Digital marketing is the selling or promoting a product or service online using digital media such as websites, mobile apps, social media and many more. Here are some Digital Marketing Strategies to Boost Your Sales.

Responsive Website Design

Building responsive website is the essential strategy in digital marketing. If you don’t have responsive website for your business, then you are missing out on valuable traffic. A website with detailed information will help to reach targeted audience. 

Email Campaign

Email marketing is the most effective way to reach targeted customers. Email newsletter can drive more sales than other channels. For example if you are occasionally sending an offer mail to your regular customers may reach more audience if they forward that mail to their friends and family too.

Social Media Promotion

Social networks are major platform to maintain brand’s name. Now a days 60% people are using Facebook, Instagram. You should select the right platform to promote your business.  All the social platforms have different dynamics. So, you don't use all of them. Facebook is a great social channel to engage with customers through Facebook fan page. Also you can invest sponsored ads to reach more customers.

Content Building

Content is the king in digital marketing. Through good content marketing you can set yourself apart from your competitors. Through  blogging and article submission you can get good targeted traffic. Greatest benefits that really shows the importance of content marketing is building  the reputation of website.

Pay-Per-Click (PPC) Marketing

PPC/ Pay per click marketing you can measure the effort immediately compare through organic search engine optimization. Organic seo can take months to get the results. PPC provides good value for money. Its best platform to measure the return on investment (ROI) instantly.

Link Building

Link building is the process of earning hyperlink from other websites. Quality back links are crucial to increase traffic online. Links also drive referral traffic to a website. Google search is also based on links.

Content Marketing | Digital Marketing | Link Building | Pay Per Click | SEO | Social Media Marketing

Benefits of Custom Website Design

In the present competitive world it is very difficult to operate a business without any form of online presence. Most of the people are showing their online presence through social  media, but social media is not enough to showcase business. We all know the concept of website, it's one of the best platforms to promote your product or service online. It helps to increase the target audience as well as exposes the business to a large number of people. Apart from competition having customized website helps to display the company details and tells the customers who you are and what you are doing.

Here are the 5 main benefits of using the right custom Web Design:

Unique design

The uniqueness of website will gain customers attention, be focused on while designing and developing the website. Having customized is the advantage of increasing the website traffic.

Speed

Custom website design will contradict the unwanted functionalities which helps to minimize the loading time of website. Developing the website with highest speed will reduce the bounce rate
of your website.

Secured

Security is the major thing we should keep in mind while building the website. A serious security liability will affect your website ranking. Having custom designed website gives improved security.

Scalable

A custom designed website will easily upgrades your website according to changing technology. A custom designer will select the right technology to build scalable websites.

Search Engine Friendly

So many businesses are focusing on attracting new customers to the website. Having a search engine friendly website will increase the website ranking and brings potential customers to a website. A custom website is implementing as per search engine policies will boost your page ranking.

A Custom build website is not only cost effective it helps to drive more traffic and sales to website. Its generally long run website with customer trustworthy. Eneblur consulting is providing fully custom website, with unique design, better security and scalability.

Web Design | eCommerce website | Web Application Development  | Web Development

Benefits of SEO For Small Business

Running small business is not an easy task in this competitive business world. Most of the businesses fail as they are unable to adapt to changing technologies and time. In this digital and internet era you cant think of keeping your business isolated, SEO techniques (search engine optimization) helps small business owner to reach more potential customers and build brand awareness of their business with search engine. They need not spend big budgets and commitments, options are now available to keep the cost low and still get better ranking with search engines.

Here are the 5 key benefits of SEO for small businesses:

1. Better conversion rate

A responsive website with clear business details, services and product line will provide better conversion rate for their website. A timely and frequent updates of your services or products on website will bring good return on your efforts. 

2. Build Brand Awareness

One of benefit of getting better ranking for your website is to build brand awareness. whenever users searching something on web if they find your website with better ranking with good customers reviews will help visitors to become your regular customers. For example zomato, swiggy built their brand online rather than following traditional ways.

3. Reach more people

Bringing website on first page of Google will help to reach more potential customers, its always found that people never reach websites listed for second page for a specific search. SEO will bring target customers reach your website better ahead of your competition.

4. Overcome the competition

As a business owner it is essential to stay ahead in the marketplace with your competitors. Businesses need to be smart and take positive initiatives and be alert and analytical. Lets take an example if two people are selling the same product online at same price, customer will try to compare reviews,brand guarantee, one who has better identity will win over the deal.

5. Low Budget

compared to traditional way of doing offline business, SEO can be planned within your small budget.  Search engine friendly marketing strategy with your website and listing on B2B sites, social bookmarking will enable you to reach more people. SEO for small and medium enterprises (SMSE), micro businesses must not neglect having a website and applying SEO for better mileage, so the first step should be to have a website and plan on what searches your website should show on 1st page of search engines.

SEO Services | SMO Services | Link Building | Digital Marketing

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