Impact of Paid Ads on SEO: Best Strategy To Rank Your Business

 

There are different ways to get your business online, they are

• social media platforms
• Free business listings provided by Google, that is Google business profile (GMB)
• Having a website on the World Wide Web

Irrespective of the platform, ranking your business on the search engine result page (SERP) is very important to improve visibility, get website traffic, and increase Click-Through-Rate as 25% of clicks occur on the top-ranked websites. Here comes the role of SEO.

What is SEO?

Search Engine Optimization (SEO) is a process to help bots index, crawl and understand our web pages more efficiently and rank them on search engine result pages.

On-Page, SEO deals with on-the-page optimization of content, Off- page deals with building links and trust among other domains and web pages and Technical SEO deals with enhancing user experience.

The effect of SEO remains for a long time, if it is done right it is the most efficient way to be ranked top on the search engine result page and that too is cost-efficient. Since SEO is a slow process, here comes the role of PPC.

What is PPC?

Pay Per Click or PPC  is a marketing strategy in which advertisers pay a fee each time when one of their ads is clicked.  The purpose of PPC is to get more relevant traffic to a website and ultimately generate more sales.

Pay-per-click (PPC) is a type of strategy that runs up to a certain duration of time until the budget allotted to that particular campaign is consumed. PPC ads are often used to boost a website’s SEO as it drives relevant traffic, increases page session time, and reduce bounce rate.

How Pay-Per-Click Ads Affect SEO

• Pay-Per-Click ads generate highly relevant traffic, which increases new users, and if the site has done good work on SEO, then it might retain some of those users.
• If the marketing campaign is good enough, PPC Ads show up on top of the Search Engine Result Page and generate visitors for that page. If the content is good enough, those visitor land on that page again through organic search, which increases SERP ratings for that page or site.
• PPC increases competition for keywords, which indicates making changes in SEO strategy.

When should we prefer SEO over PPC?

• If you want to get ranked on SERP for a long time
• If you have a low marketing budget
• If you have users and want to retain new users

When should we prefer PPC over SEO

• If you want quick results
• To boost sales
• If you promote time-sensitive offers like a festival sale or provide service in a particular season

SEO and PPC both have their pros and cons, but one should understand when to use them. If you cannot make the right decision about what to choose, then you can outsource this task to an online advertising agency to manage PPC and SEO to get the best results.

Guide to Business Listing with GMB Agency

 

People worldwide are depending on the internet to find all types of relevant content for them let it be websites, articles, or videos, it’s of high importance that your business should be found on internet searches. 

Why Prefer Google Platform?

Google is the Number 1 Search Engine by far with a 94% market share of daily searches, the closest second are Yahoo and Bing. Google also has other products which support other kinds of searches such as search in maps (Google Maps), and videos (YouTube). While you optimize your business for Google searches, you can’t ignore the other search engines which follow.

Desktop vs Mobile devices

It’s important to note that all queries on the internet happen from desktop and mobile devices, and in comparison with the number of searches on the Internet, mobile devices lead past desktop-based searches.

When we focus on the search engine result page (SERP), it usually shows us content such as Text, Images, Video, and Shopping Searches. So, if your business provides a service or product that can feature among these categories, it will generate good enquires or leads online.

Importance of Local Search

Nowadays, Most people on the internet are looking for products, services, and availability with local searches. Google offers many ways to help your business align with local searches and provide an online presence to your business. Google provides results, based on device location and lists appropriate nearby matching businesses. These businesses are listed on platforms of Google, like Google Business Profile (earlier Google My Business), Google Maps, Google Places, etc. A Google Business Profile improves the Local appearance of your business on the internet with the help of proper SEO.

How to rank on top in Search Engines?

We help small and medium businesses to establish their online presence using different analyses and Google tools to connect with their customers and prospects. There are several factors on the business listing that defines which rank your business lists on search keywords. Typically, Google lists the top 3 businesses under local Search listings.

A Google Business Profile Agency understands and executes plans to make your business listing for keywords and local search keywords, for example, consider a Travel Agencies in Bangalore or Cab Operators in Chennai. An agency is a third party to whom optimization of your business listing on Google is outsourced.

Activities by Google Business Listing Agency

Let’s take a look at what are the typical activities that a Google Business Listing Agency does for its clients.

1. Google My Business Account Setup
2. Google Business Verification
3. Regular Reviews and Post Submissions.
4. Updating Description and Logos on regular basis.
5. Optimize with Local SEO for your business.
6. Respond to reviews submitted by users.
7. Handle technical issues with GMB Suspension, removal of Bad Reviews, etc.

How We Can Help?

Eneblur consulting is a professional Google My Business Agency managing and optimizing more than 60+ clients. 

We offer one-time GMB optimizations and regular optimization plans for your business to stay ahead in search and competition. With these efforts, we ensure higher Google rankings, greater visibility, and leads for your business. 

Your business will require Google My Business Setup, Management, Optimization, and support services from an expert agency, and we offer consistent progress with your business listing by sharing your business insights like the number of searches, website clicks, calls, and directions opted by users on your business profile.

Get your answers with an optimized GMB Profile from Eneblur Consulting’s professional team of experts who have mastered the art of Local Search Optimization efforts.

Digital Marketing Project for Car Detailing Studio

 

After all the hard work that’s put up in crafting a new website, you might want to scream it from the rooftops when it finally goes live. Yes, that’s the feeling with every website we design for our clients.

Eneblur is a professional website design company based in Hubli, Karnataka, recently we launched a new website cardee. in, for CarDee Detailing Studio. We are also actively promoting a business on social media channels.

This was the first of a kind, a different vertical we got into related to automobiles. While interacting with the client we came so many advanced products, tools, and techniques CarDee uses which are usually well-received by premium car owners in Hubli and Dharwad.

People treat their cars or premium bikes as their own family members, they take extreme care with the external body and interiors of the cars. Hubli Dharwad twin city has many car care centers, but cardee gives lots of comfort and space to car owners to explore it like a studio. There are different varieties of car detailing plans laid out by the business.

When approached by Cardee Managing Partner Mr.Uliveppa, we gave him a complete plan for digital promotion and marketing of their detailing studio. We optimized their Google Business Profile with an optimum business description, images, videos, articles, etc with GMB Plans.  The space involves lots of business competition and businesses must optimize for search engines to stay on top.

Later, we crafted a beautiful website built with WordPress design. We worked on the images, layout, and structure of the website. The content was also created for the client with our in-house content writer.

We sat with clients and discussed different detailing options and oriented our content writing practices in alignment with their objectives and expectations. WordPress CMS frameworks suits such requirement where the client may want to update pages using an editor like elementor.

Mr.Uliveppa expressed his happiness in our recent interaction mentioning how the website now looks and going on to fulfill beyond his expectations. We wanted it to be one of our best websites as the automobile-related website design gives a lot of scope on the page design front using high-quality images, and videos.

We are hopeful with our website design in the automobile or car care space, we can explore more digital marketing opportunities in this domain. A lot of Auto enthusiasts check Google and social media for different car care services and it’s important for a prominent and upcoming business to have a presence in the online space.

We are managing social media for Cardee on Facebook and Instagram mainly and we have achieved a good set of followers to following the business with engaging visual content.

Eneblur with its philosophy to help businesses in the digital space is extremely glad to have the opportunity to collaborate with Cardee Detailing Studio and would feel proud to see the growth of this new-age business into car care, car beatification, and car paint and body protection.

Hubballi’s Largest Food Court Foods Arena | Our Success Story

 

At Eneblur, it’s always like customer delight is our single main objective, continuing with our endeavors the same. We are proud to share our success story with our new client Foods Arena, which has gained pride in being the preeminent food destination for food lovers in Hubli.

Here is an exciting opportunity to tell you more about our goals with social media management and online promotions for the Foods Arena. Unlike most food businesses, we aim to offer a digital strategy that reaches customers beyond expectations.

We Started Social Media marketing in March 2022 for Foods Arena, and to date, our engagement has received impressions to the tune of 1.20L audience and reached 92 thousand within just one and a half months. Most of this traffic is organic, and we spent only 10% on paid ads.

Let us get into a bit more details on this place. There was always a talk about how Bangalore city offers a variety of cuisines in one place with great ambiance. But now we can get such an atmosphere with great food in our Hubli. There is a new hangout place for food lovers in Hubli, and it is Foods Arena near Akshay Park.

A good combination of tasty food and hygienic conditions has always been a priority. There were no food destinations or hubs that could handle quantity and quality? Foods Arena opened at Akshay Park answered these to the local people

On 13th April, Foods Arena had a grand launch event, and from 14th April, it was open to the public.

There are in total 14 food stalls serving 1000+ dishes, completely veg. The place can accommodate 250+ seating crowds at once. It has fine done where families can dine together. Furthermore, there is a party hall for small functions, such as birthday parties, get-togethers, etc.

Eneblur Consulting was instrumental in understanding the needs of the promotion before launch. We started by creating social media channels and promoting food stalls or brands within the Foods Arena nonstop.

We even shot photos and reel videos of the premises under construction and after the launch. Using our strategies, Instagram followers have grown from zero to 200+ in 2 months.

The experience with Foods Arena engagement has boosted our confidence in managing food business social media, and the digital marketing strategy we adopt has started yielding good results. Instagram is a popular platform among young people, so it’s imperative to run regular stories and reels to get more engagement.

Eneblur helps food businesses and hospitality organizations engage with customers using high-quality content and trending hashtags to reach more audiences who like to visit your facility.

Do connect with us to learn more about Digital Marketing for hotels, restaurants, and food courts.

Instagram Account management for your business: 8 best practices!

 

Instagram is the world’s most popular social networking site and is one of the most used and popular social media platforms. Instagram is a photo-sharing application prone to sharing photos, videos, and other content. To handle your Instagram business account, if you are to find any Instagram agency in Hubli, then Eneblur Consulting will be the best choice for you!

In the past year, Instagram has become an apex social media platform for the youth.

Are you using Instagram for your business? If not, you should be! With over 1 billion monthly active users, Instagram is a powerful platform for businesses of all sizes.

And, with 80% of users following a business on Instagram, it’s clear that people are interested in brands on the platform.

Instagram is not only a social media platform but also a marketing platform. While this is true, Instagram is a platform you can employ to promote your business and also build a community. 

But, just because you have an Instagram account doesn’t mean you’re using it effectively. There are certain best practices you should be following to get the most out of your Instagram account.

Not sure what they are? Don’t worry, we’ve got you covered.

Here are 8 Instagram account management best practices for your business:

1. Make sure you have a business profile

A business profile on Instagram is mandatory if you plan to use the platform for business. That will allow you to access features like insights and promoted posts. To convert your personal Instagram account to a business account, go to your profile settings and select- Switch to Business Profile.

2. Post consistently and post quality content

If you want to grow your Instagram following, you need to be posting regularly. Ideally, you should be posting 1-2 times per day. But, if you can’t commit to that, make sure you’re posting at least a few times a week. Consistent posting will not only help you attract new followers but will also keep your existing followers engaged.

When it comes to your business Instagram account, quality is pivotal! Make sure you’re posting high-quality, visually-appealing content that will resonate with your audience.

3. Use High-Quality Images

When it comes to Instagram, high-quality images are a must.

Posts with images receive, on average, 23% more engagement than those without images.

So, if you want people to engage with your posts, use clear, well-lit, and high-resolution images.

4. Use Hashtags

Hashtags are a great way to get your content seen by more audiences. As a business owner, it’s no secret that social media is a powerful tool to reach new customers and grow your brand. But what if you don’t have the time or resources to manage your accounts? That’s where an Instagram agency can help.

Eneblur Consulting is an Instagram agency based in Hubli, India. Our Instagram marketing services help businesses grow their presence on the platform.

5. Engage with your audience

Your audience won’t stick around if you’re not engaging with them. We can help you build relationships with your followers by creating engaging content.

6. Use stories and live video

Connecting with your audience through stories and live sessions is a great way to build a stronger relationship. We can help you create content that is both engaging and on-brand.

7. Use Instagram Insights

Instagram Insights is a powerful tool that can help you better understand your audience and how they’re engaging with your content. 

8. Promote your Instagram account

Once you’ve got your business Instagram account, promote it on other social media channels like Facebook and Twitter. It will help you to get your target audience’s attention and promote your brand to them. 

Want to grow your Instagram following? Look no further! To grow your following, we can help you get the exposure you need at Eneblur Consulting. We’ll help you design a campaign that fits your needs and budget, and we’ll even provide you with some helpful tips to get the most out of your account. Why wait any longer? Contact us today to get started!

Different Industry Digital Marketing Expertise

 

There are plenty of reasons for every business to be there on social media channels. Very few businesses go on to an extent of setting goals on digital marketing initiatives, Many set goals but do not get started or execute it in the way they should. After starting activities they have to be monitored, and measured for results.

Eneblur Consulting is a premier social media management company that helps businesses get started on social media. Our social media marketing approach is to help businesses shift their strategy to align with their brand and business goals. We help businesses to create and manage social media channels, plan social media marketing strategies, and much more. We help companies shift their strategy to align with their marketing objectives.

In this blog we discuss some of the social media accounts, we handle and have been successful in gaining the confidence of the clients.

1. Retail Herbals and Ayurveda Store:

In the retail space, it’s important we put up social media activities to increase brand awareness and increase footfalls to the physical store. In case the franchise has an e-commerce website, it should be targeted to increase online orders and home deliveries. We are managing social media accounts for a popular health and wellness retail store. We manage their website, did SEO, ran paid advertisements on Facebook and Instagram, and managed their Google business profile.

2. Retail Saree Store:

During festival season, fashion and buying of clothes pick up the pace, accordingly, we devised a strategy to boost a Saree store on Social media, by putting up lots of Video content with Reels and stories. We professionally shot and edited videos that are engaging and were shared in multiple hundreds.

3. Signage Company:

Signage creation is at the forefront of business, be it retail or corporate space, both need great signage. We are associated with one of the top Signage companies in Hubli Dharwad and we are promoting their brand on social media, and search engines did a great website for this signage company.

4. MBA Institute:

We are associated with a premier and top-rated MBA college in Hubli, we are building a website to align with our SEO and social media efforts. Their followers have increased to 500+ in a span of 4 months. They have also received admission-related inquiries and the brand on social media has added value to students.

5. Dental Care Clinic:

We met a top dentist, who was unsure to get started on Social media, he had doubts about how it would help him. After our discussion we started, now the Doctor himself is so engaged with the content and he is loving all the social media attention and engagement. He also gets patients to follow his page and gets feedback on the informative posts we do. We met a top dentist, who was unsure to get started on Social media, he had doubts about how it would help him. After our discussion we started, now the Doctor himself is so engaged with the content and he is loving all the social media attention and engagement. He also gets patients to follow his page and gets feedback on the informative posts we do.

5. Astrologer:

This case is a different one, He is one of the famous astrologers in Hubli and he has keenness on getting promoted on Google and Social media. We designed a  website for the astrologer and we ran Google Ads and Social media Campaign to help him get inquiries, leads, and phone calls. Consistently we are managing his Search engine work for the past 1 year.

5. Premium Car Wash Center:

A Startup idea, with a presence in multiple cities, this car care clinic approached us to manage its Google My Business Profile and Social media. They have seen good success rate with walk-ins post our engagement and is extremely happy.

5. Wedding & Convention Management Company :

Recently we started working with a wedding planner, we promote wedding venues and peripheral services all under one umbrella with their social media account. The client has observed a spike in social engagements and an increase in social networks with our efforts.

Above are some of the active clients for whom we are offering 360-degree solutions on Digital Marketing with Websites, Search Engine Optimization, Social media management, and marketing, paid ad management, managing Google my business profile, writing professional content, and exploring other marketing channels such as WhatsApp, emails, SMS, etc.

This diversification is a testimony of Eneblur Consulting’s capacity to execute digital marketing strategy for any business of size and scale. Our professional team has a structure in place which will yield results and meets your objective.

5 EASY WAYS TO MAKE YOUR WEBSITE FASTER!

 

When you have a reliable, fast, and affordable website, it is a significant asset for your business. However, to make your website work effectively for your business, you need to know it is pivotal how to set up your website to work. There are several ways to make your website work more effectively and faster. You can hire the leading web design company, Eneblur Consulting, in Hubli to improve your website speed.

These are some tips you can use to make your website faster and more effective.

1. Speed up your website

Website speed is one of the critical factors that will help your website to work better for your business. The speed of your website is one of the most influential factors for your business to increase its visibility on the internet. You can determine the speed of your website by checking factors like the server speed, the internet connection speed, and the amount of data on the site. If you want your website to work for you, then you should try to improve these factors.

2. Website images need to be optimized. 

Images are imperative for your website to work effectively. Keep track of what takes the longest to load on a slow-loading website. It’s often images. You can save money and time by finding the right compression level. For blogs and web pages, it’s not necessary to use uncompressed pictures all the time. The key is to avoid blurry, grainy images by not overdoing things.

3. Make sure your plugins are working 

Plugins enable you to add new features and functionality to your website. In addition, the more plugins you have, the longer it will take to load your website. Outdated plugins or of poor quality can also significantly slow down website performance. Remove obsolete, duplicate, and no longer used plugins from your current site to eliminate this problem.   

4. HTML code for Web pages

Web developers use HTML and CSS to create web pages. These are the building blocks of your website. However, using JavaScript can speed up your website by making it easier to add more features. Partnering with a digital agency like Eneblur Consulting has expertise in this domain and will be more cost-effective than doing it yourself. 

5. Data caching is critical. 

It speeds up pages greatly and reduces server lag by caching static resources in the browser. It is usually the cached version that shows up if the page has not changed since the last time it was cached on your website. It simplifies your server’s workload and, consequently, makes it faster.

You must keep your website up-to-date in light of the growing mobile and desktop market. To help you out, we have outlined some of the easiest ways to make your website faster and more user-friendly! Don’t forget these tips when communicating with your target audience and make your website faster! Eneblur Consulting will provide the best website development services in town. If you have any questions or concerns, please feel free to reach out to us at www.eneblur.com.

Understanding differences between search and social ad campaigns

 

Worldwide billions of people rely on online and internet for information they would be looking for. Two main aspects of online browsing these days are search engines and social media channels, where maximum time is spend searching for products, services, information, researching on something.  While we browse we see ads in the forms of text, banners, videos etc.

The Paid advertising market has grown tremendously with businesses understanding to participate heavily with major portion of ad budget getting classified into targeted online ads. Online ads actually started with search engines, where people searching for specific information by keywords are offered advertisement relevant to the topic of search. Initially it was text now has transformed into multiple mediums like image, videos.

Most businesses get caught up into the thought process should they be running ads online? If yes weather to choose search engine ads or to run on social media. However, study reveals that both social media ads and search engine ads can bring different results. Both forms have their own advantages and weaknesses.  To run a fruitful campaign one has to learn a bit of in-depth of pros and cons to manage ad campaigns effectively to their businesses. We will discuss the differences between paid social media campaign and paid search ads campaign and how to select the right advertising campaign.

What is a Search Engine Ad?

Major search engines are Google, Bing which has the highest market share.  When a user is searching for specific information and the search engines gives results relevant to the searches, on top ads related to the keywords are displayed. Since they appear on top users most likely to click and this is likely to turn as a lead or sale to the advertiser. Most clicks take the user to a landing page or website front page, where advertiser has to provide Call to Action.

Let’s discuss some strengths of search engine ads,

1. They tend to deliver results as ads are related to search topic, and on top.
2. Unlike social media, search engine choices are limited its likely that your spend on searches gives better and precise ad results.
3. Google ads are easy to setup and with self-learning one can manage ad campaigns

Search ads are limited to visitors already in process of searching for business, product or service, they’re best suited for resulting into immediate leads and sales. For advertisers looking for quick results, then search engine ads proved to be the best option.

What are Social Ads?

Apart from Search engines, people spend more time online on their preferred social media channel. Most users have either 2 or 3 max social media apps they would be checking on frequent basis during their day. Paid Social media ads are displayed to users when they are scrolling thru their social media feed. Based on users activity and what he is following or demographics ads are served. Popular demographics are based on the user’s location, groups joined, age, hobbies, interests, and gender etc. Lot can be done with filtering and setting up your target audience so that ads reach only relevant people looking for you. Social ads builds a good brand awareness for your business.

Let’s discuss some strengths of Social media Ad Campaigns;

1. Since social media is vibrant platform you can run campaign to show text, image, video, carousel based ads.
2. Builds good marketing funnel and helps buyers shopping journey.
3. Cost per click on social media is very much affordable
4. Helps users to make quick shopping within social media.

Due to wide verity of channels, sometimes it gets difficult to figure out which social media is best, because your audience could be divided across channels, its important to make that study on effectiveness of your campaign before you start one. Social media ads work if right content is served to right audience at the right moment. For wide reach the push strategy with brand awareness can be the right beginning for newbies.

Deciding on Which ad Campaign is most suited?

Ideally for most businesses they should include both search and social media ad campaigns. A mix of both gives you flexibility to cater to audience both on search engines and social media websites. But if you have to choose, just ask yourself a question if there are higher chances of people searching for your services then Search engine ads will work wonders. At the same time if you want to be patient and build a good brand reach amongst your audience and long term sales strategy the social media campaigns are the right thing to do.

In both cases one has to start by testing waters by running some low key budget ads, go thru analytics, insights, and sales metrics and get confident for subsequent campaigns.

Ready to get started or still confused?

It can be overwhelming to have time to do this research as stated above, one can rely on digital marketing companies to provide right guidance. We are agency having equal proficiency with search and social media ads with certified talents. We offer right balance to our clients in choosing the best ad strategy that would work for them. We ensure our clients generate consistent performance out of campaigns. We can work on both short term and long term goals of your business.

How to get my Business to list on Top 3 of Google

 

Any business today needs targeted visibility on Google. But what most businesses don’t know is that there is an entity that also needs optimizing: their Google business listing. Officially known as your Google Business profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find and learn about your business.

How to use Google My Business?

It’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. To create an account, head to Google.com/business and sign in with the regular Google or Gmail account you use for your business.

Completing your GMB Profile

• Sign into Google Business Profile Manager.
• Enter your location
• Fill in the contact information
• Verify your business and customize your Profile.
• Complete every section of your Google My Business account.
• Be meticulous with contact information select primary and secondary categories mark off applicable attributes.
• Write a description and post images weekly. Answer the questions and collect and respond to reviews.

Why you need to optimize your Google Business profile regularly?

As we all know Google likes consistency. A business that keeps its business profile up to date is considered to be an alive entity. The frequent updates you do to keep your profile up to date help your profile rank better.

1.An optimized Business profile on Google helps consumers to choose your business over competitors.

2.Keep Reviewing Your Profile

3.Businesses offering the most detailed and accurate information will be easier to find in search.

4.Include the Keywords. Including important keywords and searching for phrases for your business will be helpful. Use these in the business description and each time you post a local post to your customer.

5.Keep business operating hours accurate, It’s important to put in your business hours, but it’s equally important to update them whenever they change. During the lockdown, we had a visitor who visited us and gave us a project just because he found us to be open whereas every other business was closed.

6.Add the photos it helps the business profile performance. Manage and respond to customer reviews. Communicating with customers by responding to their reviews illustrates that your business values its customer and feedback. Positive reviews give a positive effect to reach your business customers. Encourage the customers to give feedback on your business.

Where do customers find you on Google?

Besides listing on the search and listing on maps you will see the number of views your profile received. Total views, search views, Map views, clicks, directions people have taken to reach you, etc insights reports are very good inputs to analyze.

A business should not create a GMB profile and sit idle, constantly it has to work, be updated, and optimized.  We as a Digital Marketing Company give a lot of importance to the guidance offered to small businesses on how to encash online local searches and leads generated with a healthy GMB profile. Most people look for products or services nearby to their location, so we help businesses establish, and come on top for relevant keywords on Google Searches.