Case Study for GMB - How Google My Business Helped to a Set Salon Business

 

Google Business Profile (GMB) Background

Ms. Heena M is an enthusiastic beautician providing beauty treatments, such as treating skin, doing nails, styling hair, and putting on makeup. She decided to have her own business and also had a dedicated team of her employees. She opened a local store named Silver 9, The Family Salon, and initially, there were few visitors as her business got visibility only by the audience visiting the street.

Business Goal –

The goal was simple, to get more visibility, increase reach and get higher leads to her business. Google business profile helps to showcase local businesses to its audience based on relevant keywords and location searching for a specific business or service.

Our Approach –

Ms. Heena approached Eneblur Consulting and got her business profile created and listed on Google by providing an accurate address, opening hours, and uploading of business images regularly.

Results –

With the increase in Google ranking, Silver 9 Salon is attracting local customers and growing its business more than ever. We created the profile in mid-November 2022, the GMB profile was new, and visibility was low. There was an improvement in the number of leads in December 2022. The profile has 66 reviews with ratings of 4.9. The below image shows the insights for the number of calls received for December 2022.

Silver 9 Salon has received an average of 100 customers via direct calls, 192 business profile interactions, and 82 customers opting to visit the store.

How Eneblur Consulting Helped in this Process

EneblurConsulting is a Digital Marketing and Web Development Company in Hubli, providing Google business profile services for local businesses and helping to shape and build their online presence. We started our work on Silver 9 Salon by creating to managing the profile and executing the tasks required for digital branding. We made keyword-rich content, optimized and provided updated information about the products and services available at Silver 9 Salon, utilized the insights provided by Google, and encouraged users to take action.

We have worked digitally for several small businesses to build a local customer base. As there is a saying, “Great Power, Comes with Great Responsibilities” Google Business Profile or so-called Google My Business (GMB) is a powerful tool that needs to be accessed responsibly. For more details, contact +91 7686006867.