Different Industry Digital Marketing Expertise

 

There are plenty of reasons for every business to be there on social media channels. Very few businesses go on to an extent of setting goals on digital marketing initiatives, Many set goals but do not get started or execute it in the way they should. After starting activities they have to be monitored, and measured for results.

Eneblur Consulting is a premier social media management company that helps businesses get started on social media. Our social media marketing approach is to help businesses shift their strategy to align with their brand and business goals. We help businesses to create and manage social media channels, plan social media marketing strategies, and much more. We help companies shift their strategy to align with their marketing objectives.

In this blog we discuss some of the social media accounts, we handle and have been successful in gaining the confidence of the clients.

1. Retail Herbals and Ayurveda Store:

In the retail space, it’s important we put up social media activities to increase brand awareness and increase footfalls to the physical store. In case the franchise has an e-commerce website, it should be targeted to increase online orders and home deliveries. We are managing social media accounts for a popular health and wellness retail store. We manage their website, did SEO, ran paid advertisements on Facebook and Instagram, and managed their Google business profile.

2. Retail Saree Store:

During festival season, fashion and buying of clothes pick up the pace, accordingly, we devised a strategy to boost a Saree store on Social media, by putting up lots of Video content with Reels and stories. We professionally shot and edited videos that are engaging and were shared in multiple hundreds.

3. Signage Company:

Signage creation is at the forefront of business, be it retail or corporate space, both need great signage. We are associated with one of the top Signage companies in Hubli Dharwad and we are promoting their brand on social media, and search engines did a great website for this signage company.

4. MBA Institute:

We are associated with a premier and top-rated MBA college in Hubli, we are building a website to align with our SEO and social media efforts. Their followers have increased to 500+ in a span of 4 months. They have also received admission-related inquiries and the brand on social media has added value to students.

5. Dental Care Clinic:

We met a top dentist, who was unsure to get started on Social media, he had doubts about how it would help him. After our discussion we started, now the Doctor himself is so engaged with the content and he is loving all the social media attention and engagement. He also gets patients to follow his page and gets feedback on the informative posts we do. We met a top dentist, who was unsure to get started on Social media, he had doubts about how it would help him. After our discussion we started, now the Doctor himself is so engaged with the content and he is loving all the social media attention and engagement. He also gets patients to follow his page and gets feedback on the informative posts we do.

5. Astrologer:

This case is a different one, He is one of the famous astrologers in Hubli and he has keenness on getting promoted on Google and Social media. We designed a  website for the astrologer and we ran Google Ads and Social media Campaign to help him get inquiries, leads, and phone calls. Consistently we are managing his Search engine work for the past 1 year.

5. Premium Car Wash Center:

A Startup idea, with a presence in multiple cities, this car care clinic approached us to manage its Google My Business Profile and Social media. They have seen good success rate with walk-ins post our engagement and is extremely happy.

5. Wedding & Convention Management Company :

Recently we started working with a wedding planner, we promote wedding venues and peripheral services all under one umbrella with their social media account. The client has observed a spike in social engagements and an increase in social networks with our efforts.

Above are some of the active clients for whom we are offering 360-degree solutions on Digital Marketing with Websites, Search Engine Optimization, Social media management, and marketing, paid ad management, managing Google my business profile, writing professional content, and exploring other marketing channels such as WhatsApp, emails, SMS, etc.

This diversification is a testimony of Eneblur Consulting’s capacity to execute digital marketing strategy for any business of size and scale. Our professional team has a structure in place which will yield results and meets your objective.

5 EASY WAYS TO MAKE YOUR WEBSITE FASTER!

 

When you have a reliable, fast, and affordable website, it is a significant asset for your business. However, to make your website work effectively for your business, you need to know it is pivotal how to set up your website to work. There are several ways to make your website work more effectively and faster. You can hire the leading web design company, Eneblur Consulting, in Hubli to improve your website speed.

These are some tips you can use to make your website faster and more effective.

1. Speed up your website

Website speed is one of the critical factors that will help your website to work better for your business. The speed of your website is one of the most influential factors for your business to increase its visibility on the internet. You can determine the speed of your website by checking factors like the server speed, the internet connection speed, and the amount of data on the site. If you want your website to work for you, then you should try to improve these factors.

2. Website images need to be optimized. 

Images are imperative for your website to work effectively. Keep track of what takes the longest to load on a slow-loading website. It’s often images. You can save money and time by finding the right compression level. For blogs and web pages, it’s not necessary to use uncompressed pictures all the time. The key is to avoid blurry, grainy images by not overdoing things.

3. Make sure your plugins are working 

Plugins enable you to add new features and functionality to your website. In addition, the more plugins you have, the longer it will take to load your website. Outdated plugins or of poor quality can also significantly slow down website performance. Remove obsolete, duplicate, and no longer used plugins from your current site to eliminate this problem.   

4. HTML code for Web pages

Web developers use HTML and CSS to create web pages. These are the building blocks of your website. However, using JavaScript can speed up your website by making it easier to add more features. Partnering with a digital agency like Eneblur Consulting has expertise in this domain and will be more cost-effective than doing it yourself. 

5. Data caching is critical. 

It speeds up pages greatly and reduces server lag by caching static resources in the browser. It is usually the cached version that shows up if the page has not changed since the last time it was cached on your website. It simplifies your server’s workload and, consequently, makes it faster.

You must keep your website up-to-date in light of the growing mobile and desktop market. To help you out, we have outlined some of the easiest ways to make your website faster and more user-friendly! Don’t forget these tips when communicating with your target audience and make your website faster! Eneblur Consulting will provide the best website development services in town. If you have any questions or concerns, please feel free to reach out to us at www.eneblur.com.

Understanding differences between search and social ad campaigns

 

Worldwide billions of people rely on online and internet for information they would be looking for. Two main aspects of online browsing these days are search engines and social media channels, where maximum time is spend searching for products, services, information, researching on something.  While we browse we see ads in the forms of text, banners, videos etc.

The Paid advertising market has grown tremendously with businesses understanding to participate heavily with major portion of ad budget getting classified into targeted online ads. Online ads actually started with search engines, where people searching for specific information by keywords are offered advertisement relevant to the topic of search. Initially it was text now has transformed into multiple mediums like image, videos.

Most businesses get caught up into the thought process should they be running ads online? If yes weather to choose search engine ads or to run on social media. However, study reveals that both social media ads and search engine ads can bring different results. Both forms have their own advantages and weaknesses.  To run a fruitful campaign one has to learn a bit of in-depth of pros and cons to manage ad campaigns effectively to their businesses. We will discuss the differences between paid social media campaign and paid search ads campaign and how to select the right advertising campaign.

What is a Search Engine Ad?

Major search engines are Google, Bing which has the highest market share.  When a user is searching for specific information and the search engines gives results relevant to the searches, on top ads related to the keywords are displayed. Since they appear on top users most likely to click and this is likely to turn as a lead or sale to the advertiser. Most clicks take the user to a landing page or website front page, where advertiser has to provide Call to Action.

Let’s discuss some strengths of search engine ads,

1. They tend to deliver results as ads are related to search topic, and on top.
2. Unlike social media, search engine choices are limited its likely that your spend on searches gives better and precise ad results.
3. Google ads are easy to setup and with self-learning one can manage ad campaigns

Search ads are limited to visitors already in process of searching for business, product or service, they’re best suited for resulting into immediate leads and sales. For advertisers looking for quick results, then search engine ads proved to be the best option.

What are Social Ads?

Apart from Search engines, people spend more time online on their preferred social media channel. Most users have either 2 or 3 max social media apps they would be checking on frequent basis during their day. Paid Social media ads are displayed to users when they are scrolling thru their social media feed. Based on users activity and what he is following or demographics ads are served. Popular demographics are based on the user’s location, groups joined, age, hobbies, interests, and gender etc. Lot can be done with filtering and setting up your target audience so that ads reach only relevant people looking for you. Social ads builds a good brand awareness for your business.

Let’s discuss some strengths of Social media Ad Campaigns;

1. Since social media is vibrant platform you can run campaign to show text, image, video, carousel based ads.
2. Builds good marketing funnel and helps buyers shopping journey.
3. Cost per click on social media is very much affordable
4. Helps users to make quick shopping within social media.

Due to wide verity of channels, sometimes it gets difficult to figure out which social media is best, because your audience could be divided across channels, its important to make that study on effectiveness of your campaign before you start one. Social media ads work if right content is served to right audience at the right moment. For wide reach the push strategy with brand awareness can be the right beginning for newbies.

Deciding on Which ad Campaign is most suited?

Ideally for most businesses they should include both search and social media ad campaigns. A mix of both gives you flexibility to cater to audience both on search engines and social media websites. But if you have to choose, just ask yourself a question if there are higher chances of people searching for your services then Search engine ads will work wonders. At the same time if you want to be patient and build a good brand reach amongst your audience and long term sales strategy the social media campaigns are the right thing to do.

In both cases one has to start by testing waters by running some low key budget ads, go thru analytics, insights, and sales metrics and get confident for subsequent campaigns.

Ready to get started or still confused?

It can be overwhelming to have time to do this research as stated above, one can rely on digital marketing companies to provide right guidance. We are agency having equal proficiency with search and social media ads with certified talents. We offer right balance to our clients in choosing the best ad strategy that would work for them. We ensure our clients generate consistent performance out of campaigns. We can work on both short term and long term goals of your business.

How to get my Business to list on Top 3 of Google

 

Any business today needs targeted visibility on Google. But what most businesses don’t know is that there is an entity that also needs optimizing: their Google business listing. Officially known as your Google Business profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find and learn about your business.

How to use Google My Business?

It’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. To create an account, head to Google.com/business and sign in with the regular Google or Gmail account you use for your business.

Completing your GMB Profile

• Sign into Google Business Profile Manager.
• Enter your location
• Fill in the contact information
• Verify your business and customize your Profile.
• Complete every section of your Google My Business account.
• Be meticulous with contact information select primary and secondary categories mark off applicable attributes.
• Write a description and post images weekly. Answer the questions and collect and respond to reviews.

Why you need to optimize your Google Business profile regularly?

As we all know Google likes consistency. A business that keeps its business profile up to date is considered to be an alive entity. The frequent updates you do to keep your profile up to date help your profile rank better.

1.An optimized Business profile on Google helps consumers to choose your business over competitors.

2.Keep Reviewing Your Profile

3.Businesses offering the most detailed and accurate information will be easier to find in search.

4.Include the Keywords. Including important keywords and searching for phrases for your business will be helpful. Use these in the business description and each time you post a local post to your customer.

5.Keep business operating hours accurate, It’s important to put in your business hours, but it’s equally important to update them whenever they change. During the lockdown, we had a visitor who visited us and gave us a project just because he found us to be open whereas every other business was closed.

6.Add the photos it helps the business profile performance. Manage and respond to customer reviews. Communicating with customers by responding to their reviews illustrates that your business values its customer and feedback. Positive reviews give a positive effect to reach your business customers. Encourage the customers to give feedback on your business.

Where do customers find you on Google?

Besides listing on the search and listing on maps you will see the number of views your profile received. Total views, search views, Map views, clicks, directions people have taken to reach you, etc insights reports are very good inputs to analyze.

A business should not create a GMB profile and sit idle, constantly it has to work, be updated, and optimized.  We as a Digital Marketing Company give a lot of importance to the guidance offered to small businesses on how to encash online local searches and leads generated with a healthy GMB profile. Most people look for products or services nearby to their location, so we help businesses establish, and come on top for relevant keywords on Google Searches.