The Power of Voice Search and its Impact on SEO

 

What is Voice Search?

Voice search refers to the voice commands to search for information on the internet using devices such as smartphones, smart speakers, and virtual assistants. Rather than typing in queries, users speak into their devices and receive a spoken response. It has been possible as technology understands and responds to our spoken languages.

The Increase in Conversational Queries through Voice Search

The rise of voice search has led to an increase in search queries in conversational form that are longer than traditional keyword searches. People tend to use more natural language when speaking than typing, so conversations reflect this shift in behavior. For example, if a user says, “What’s the weather like today?” rather than “weather forecast.”

As the popularity of voice assistants like Alexa and Google Assistant continues to soar, conversational queries have become the new norm. Users are turning to Alexa and Google Assistant for Local Searches, Product and Service Inquiries, and many more.

The Impact of Voice Search on SEO

The increase in conversational queries has a significant impact on SEO. Traditional keyword-based optimization techniques are not effective as voice search, and users tend to ask questions in natural language. It means websites must optimize their content for long-tail keywords and phrases that reflect the queries people ask for. Also, the website’s structure should be easy to understand and navigate.

SEO Optimization for Voice Search

Websites must focus on long-tail keywords, natural language processing, and structured data to optimize for voice search. It includes optimizing content for question-based queries and using structured data to deliver responses to frequently asked topics. Websites have to ensure that their content is easily accessible and mobile-friendly.

How marketers can optimize for voice search

1. Make use of long-tail keywords

Change your focus from short-tail to long-tail keywords that reflect how people speak organically. Long-tail keywords are more focused and match conversational searches. Include these keywords in the content, headings meta tags for your website.

2. Boost Page Loading Speed

Users of voice search expect immediate responses. Optimize your website’s load time to ensure a smooth customer experience.

3. Improve Local Listings

Many voice searches have a local objective, such as seeking nearby companies or services. Ensure your information is accurate and updated on platforms such as Google My Business.

4. Focus on Mobile Optimization

Mobile devices are the most commonly used for voice searches. Your website should be mobile-friendly, with a responsive design, simple navigation, and quick load times.

Voice Search Optimization at Eneblur Consulting

Eneblur Consulting provides digital marketing services, including SEO optimization for voice searches. We help businesses improve their websites for voice search and boost their search engine experience as we have a team of skilled digital marketers. Our services provide businesses to remain ahead of the curve in the fast-changing world of digital marketing by focusing on long-tail keywords and natural language processing.

Vikas Soppin new website launch by Eneblur Consulting

 

We are happy to announce the launch of our client’s new website, and the process was an exciting and challenging experience. It involved a lot of hard work, planning, and attention to all detail to ensure that the website meets the needs.    

Eneblur Consulting is a professional website design company based in Hubli, Karnataka, and we have recently launched a new website, we have almost taken one week to complete this dynamic site and are also actively promoting this website and its brand with our graphic design services.

This is the first time that we have worked in a different vertical related to politics. While interacting with the client Mr. Vikas Soppin, a young politician, contesting in Hubli Dharawad central constituency (73) we understood his mission for improving the State of Karnataka, society, and the people of Hubli-Dharwad.

We discussed the purpose of the website and the desired outcome of the website. From there, we began to work on the client’s needs and ideas. Being a digital marketing and web development company, creating a political website requires good research and an understanding of the target audience and the need for specific locations, researching their brand, and creating a plan for the website development.

Efforts of the Web Development Team

The website development team had challenges to represent Mr. Vikas Soppin’s thoughts and ideas through a responsive website, and our team crafted it beautifully with WordPress web builder. We created particular landing pages to serve its purpose, focused more on improving user interface/experience and mobile response, and also worked to reach multilinguistic audiences.

Efforts of the Graphic Design Team

Apart from the web development team, the team of graphic design at eneblur consulting has also played a crucial role in creating attractive visual concepts as they worked on promotional flyers, videos, banners, wish posts, and logo that have been utilized on the website and also for the traditional medium of branding and marketing.

Eneblur Consulting for Website Development and Digital Branding

Eneblur Consulting is a full-service digital marketing company that helps businesses reach their goals by creating and managing custom digital experiences. We specialize in developing and managing digital content, platforms, campaigns, and experiences that help customers find, engage with, and purchase products and services. Additionally, we offer analytics and insights to monitor the success of campaigns and measure the impact of our marketing efforts.

Importance of Video Marketing for Small Businesses

 

Importance of Video Marketing

A human tends to view a video on a topic rather than read blogs or view images. Video Marketing helps a business influence a person to buy your product/services or get to know about your business, resulting in raising your brand awareness. Video marketing is crucial because it communicates effectively with an audience engagingly and memorably. Videos capture attention faster than text and help in simply explaining complex concepts.

Benefits of Video Marketing

Videos are a great way for small businesses to outrun their competitors as they engage with your audience to tell stories, showcase products, and create an emotional connection with the customers and force them to follow your business, visit the business website, and follow on the social media platform. It can also help to reach more people as they are often more likely to be shared than text-based posts.

1. Building Relationships With Customers

It enables businesses to interact with their target audience and entertainingly create an impression that develops trust and loyalty. Video marketing enables businesses to create content that targets the audiences that builds an emotional bond between the company and its clients, allowing them to develop strong relationships over time.

2. Stay Visible on Social Media for a long time.

Videos remain visible on social media for a longer time frame. Videos provide extra information about your products and services engagingly and interestingly. You can reach a larger audience, increase engagement, and boost conversions by including videos in your social media posts.

3. Videos are gaining popularity across all platforms.

You may now create visual content that can be shared across multiple platforms by quickly capturing, editing, and sharing videos from any device. A video is a great tool for businesses exploring to boost their social media engagement and reach.

4. Engage your audience in a more Personable Manner.

Video marketing allows you to connect with your audience in a personal way. It is an excellent approach to highlight your product or services and interact with clients. You can generate attractive and emotionally engaging content.

5. Video Marketing Influences Buying Decisions.

Businesses use video marketing as a tool to impact consumers purchasing decisions. Videos enable businesses to interact with their customers more directly and effectively, building a sense of loyalty and trust. Businesses may use video marketing to exhibit their goods and services in a fun and educational way, which enables potential customers to make wise purchasing decisions.

How to get started with video marketing?

At Eneblur Consulting we understand the importance of video marketing for small businesses. We focus on different types of corporate videos to engage with your audience, improve your product’s understanding, increase brand visibility, and drive more leads. Our skilled team will collaborate with you to develop a complete video marketing strategy that will best your return on investment.

If you have a small business and want to raise brand awareness, start with social media because it is simple to create content and you will be able to gain more followers and leads related to your business. Content on social media, such as videos and reels, is vital for engaging followers and increasing your brand’s supremacy in your field.

YouTube is a good platform for getting started with video marketing because it has a large number of watchers and potential buyers. Utilize YouTube to boost visibility, build brand awareness, generate leads, and drive more sales with the right strategies.

5 Benefits of Website to Grow Your Business in 2023

 

Importance of Websites for Business

Websites are the digital face of your business. Regardless of any industry, websites are the main reason for the success of an enterprise. A website is an excellent way to showcase your products or services, gain the trust of potential customers, raise brand awareness, and increase sales.

The majority of your customers visit your website and compare it with your competitors before purchasing. It also enables companies to reach a larger audience and remain competitive in their respective industries. The absence of a website raises questions about the credibility and the ability of your business and services.

For businesses to succeed online, they must have an attractive, user-friendly website with relevant content. It helps visitors form a favorable impression and encourages them to take action, such as signing up for newsletters or making purchases. Businesses can reach a larger audience, establish their brand identity, and grow their customer base with the right website.

5 Benefits of Having Websites

1. Helps to Create Appealing and Convincing Ads

A website provides you access to advertise your products or services on Google and enables you to reach more and get found by people with similar interests. Similarly, it helps you to run ads on social media platforms as you can direct your social media traffic to your website. Having an optimized website also drives more organic traffic and eventually gets more leads and conversions.

2. Most Economic Form of Marketing

A website is a property for marketing your business, showcasing your products or services to potential customers, and engaging with new prospects by providing 24-hour support by having the internet as a medium. Having a website is a one-time investment, and along with digital marketing efforts, your business reaches new heights.

3. Helps to Display our Authoritativeness

Most people search on Google before making a purchase, and having no website or not visible and searchable gives a negative impression and raises questions about the credibility of your business. Get your website ranked high on search results and demonstrate your authoritativeness among your competitors.

4. Improved Customer Service

Improved customer service as customers gets quick access to information about the company and its products or services. Additionally, customers can easily find contact information, ask questions, and submit feedback. It allows businesses to respond to these queries quickly and efficiently without getting their prospects to wait longer for a response, as it is crucial for acquiring new and retaining old clients.  

5. Increases Online Credibility, and Visibility

A business website can showcase its products and services, build trust, and increase reach for more customers. A website also allows businesses to share important information about their company and engage with customers and build credibility. A website can help a business to stay ahead of the competition as it provides an easy way to stay updated on industry trends.

Enhancing Businesses through Websites at Eneblur Consulting

At Eneblur Consulting, we are committed to helping businesses reach their goals through the use of websites. We understand that a website can be a powerful tool for any business, and we strive to help our clients create websites that are both visually appealing and highly functional.

Our team of experienced web designers and developers work with you to create a website that meets your specific needs and goals. We also offer SEO services so that your website can be found easily by potential customers. With our help, your business can enhance its online presence and reach its fullest potential.

Career Opportunities in Digital Marketing in 2023

 

There is rapid growth in career opportunities in the field of Digital marketing. With the rise of digital technologies, businesses have started to shift their focus to digital marketing. It has created a vast demand for professionals with expertise in this field. The future of digital marketing looks promising as more and more companies are investing in this area.

 The demand for professionals with knowledge in SEO, Content Writing, Social Media Management, Web Development, and other related fields is increasing significantly in the upcoming years. As a result, opportunities are available to have a career in digital marketing with the skill set and experience.

Different Streams in Digital Marketing

A great marketing campaign utilizes tools and tactics that provide a well-rounded digital marketing plan. There are many ways to interact with clients and increase brand awareness today as digital marketing provides a wide range of opportunities for marketing and branding your products/businesses.

Here are a few popular digital marketing streams 

• Social Media Marketing
• Search Engine Optimization (SEO) 
• Pay-Per-Click (PPC) or Web Advertising 
• Email Marketing 
• Content Marketing 
• Search Engine Marketing 
• Affiliate Advertising 
• Google Analytics 
• In-App Marketing
• E-commerce Advertising

Demand For Digital Marketing Jobs

Digital marketers are in high demand because they provide the skills to create effective campaigns and strategies to help businesses to reach their goals. Digital marketers have a deep understanding of how to use various digital tools and platforms to reach their target audiences, as well as to measure success and optimize campaigns for maximum impact.

For students who are interested in pursuing this field, many benefits come with it. They won’t just gain valuable skills and experience working in an ever-evolving industry but also have an opportunity to work with some of the most innovative companies in the world. With these skill sets, there will be a rise in their creative development while gaining insight into how businesses operate in this.

How to Start a Digital Marketing Career

Digital marketing is a great way to start a career in the ever-changing and fast-paced world. With the right set of skills, you can make your mark in this field and enjoy the rewards of your hard work. Starting a digital marketing career may seem daunting, but with some guidance and dedication, you can become an expert in the marketing field.

Before starting a career in Digital Marketing, it is important to understand the different types of digital media, such as Social Media Platforms, Search Engines, Websites, and Blogs. Basic information and understanding of SEO (Search Engine Optimization), Content Marketing, and Analytics are also required.

Once you have these basics, you can start exploring some other areas, such as email marketing, paid advertising campaigns, and influencer outreach. By gaining experience in various aspects of digital marketing, you can develop a comprehensive understanding that will help you stand out from the crowd when applying for jobs or starting your own business.

Eneblur Consulting Working With The Rising Digital Marketing Demands 

Digital marketing is becoming essential for all businesses, and Eneblur Consulting is at the forefront of this trend. We work for different industry experts like salons, colleges, hotels, car showrooms, hospitals, event management, and many other businesses and help them to stay ahead of the competition with our innovative approach to digital marketing.

The team at Eneblur consulting has expertise in different fields of digital marketing to develop unique strategies for each client. We understand the importance of staying current with digital marketing trends, and they have used this knowledge to create powerful campaigns that have helped their clients achieve results.

5 reasons to try ChatGpt for social media

 

Introduction to ChatGPT

ChatGPT is an ai – powered chatbot that allows businesses to have natural-sounding conversations with their customers. It is useful to automate customer service and personalized experience for customers. A business can use ChatGPT to respond quickly to customer inquiries and generate content for marketing campaigns.

AI-powered technology also aids in understanding customer intent and providing relevant responses in real-time. ChatGPT’s advanced natural language processing capabilities enable it to generate meaningful conversations with customers, allowing them to get the answers they require faster and more easily.

ChatGPT For Social Media Campaigns

1. Social Media Captions 

ChatGPT can help you save time and effort by crafting a perfect caption for your post. With its ability to generate captions quickly and accurately, it can help you get more engagement on your posts while also freeing up your time so you can focus on other aspects of marketing.

2. Product Descriptions 

E-commerce companies can use ChatGPT to generate unique and engaging product descriptions for their website. ChatGPT can use its understanding of the language and tone of the target audience to make descriptions more persuasive and increase conversions.

3. Email Campaigns 

Use ChatGPT to create tailored email campaigns that introduce new products, offer discounts and promotions, and foster a relationship with the customer for a subscription-based health supplement company. To increase open rates and subsequently increase conversions, ChatGPT can come up with a variety of subject lines.

4. Instagram Stories 

ChatGPT can generate engaging stories to target your audience, making it an invaluable asset for social media marketing. You can use ChatGPT to share original stories with your followers that will hold their interest and keep them engaged. Try ChatGPT now and take your Instagram stories to the next level!

5. YouTube Videos 

Content on Youtube can be created in minutes, making it easier to keep your audience engaged. Because of its capacity to extract information from conversations, ChatGPT can provide personalized content specific to the needs of your target audience. Many businesses and brands will be creating YouTube video scripts that highlight their products, show viewers how to use them, and provide audience-friendly advice.

How ChatGPT is Useful to Us 

With the help of ChatGPT, we can provide personalized customer service and automated responses in real-time. This allows us to respond quickly to customer inquiries and increase their customer satisfaction rate. ChatGPT also assists us in producing more engaging content for their clients by generating ideas and content at scale.

Digital Marketing is the most evolving and updating field and Eneblur Consulting always stays ahead of the competition by updating itself with the changing trends and leveraging the technology. From website development and SEO activities to Social Media Marketing and Paid Ads Services we adapt to changes and are committed to providing the most benefits to the clients to reach their business goals.

 

Leverage Digital Marketing Strategies for Businesses to Maximize Consumer Engagement 

Digital marketing is essential for businesses to engage with their customers and prospects. With the right digital marketing strategy, a business can reach its target audience more effectively and efficiently.

Social media For Consumer Engagement

Social media has become an integral part of digital marketing as it helps to connect customers sharing common interests. It allows marketers to create relationships with their target audience, reach new customers, and build brand loyalty. With the right strategies, social media can help increase consumer engagement and drive sales.

Using Video Content to Boost Engagement

Video content is one of the most powerful digital marketing verticals to connect with consumers and boost engagement. With the help of video content, businesses can create an emotional connection with their customers, drive more traffic to their websites, and increase conversions. By leveraging this digital marketing vertical, companies can build brand loyalty, increase customer satisfaction, and ultimately grow their business.

Optimizing Your Website for Maximum Customer Engagement

Digital marketing verticals such as website optimization, email marketing, content creation, social media management, and search engine optimization are some of the tools used to maximize customer engagement. By optimizing their websites and email campaigns for maximum customer engagement, businesses can benefit the most from their digital marketing efforts.

Digital marketing allows businesses to create personalized experiences for their customers that help them build strong relationships with them. With the right strategies in place, companies can effectively engage with their customers and prospects on a deeper level than ever before.

Leveraging Paid Ads and Other Online Advertising Tactics to Reach New Audiences

The constantly evolving consumer vertical is no exception. With the help of paid ads and other online advertising tactics, businesses can reach new audiences and drive relevant traffic to their websites. With these strategies, businesses can effectively target potential customers and increase conversions. Paid ads are just one way to reach new audiences. Other marketing strategies such as influencer marketing, SEO optimization, email marketing, social media campaigns, and content marketing are used to support paid ad campaigns and deliver information, and updates, increasing brand reach with future customers in a meaningful way. With digital marketing tools, businesses access a wide range of targeted audiences to maximize their reach and engagement.

How Does Eneblur Consulting Help Your Business 

A business reaches its target clients and maximizes engagement with digital marketing to create meaningful connections with customers and drive conversions. Eneblur Consulting Hubli, a digital marketing company, can help you leverage digital marketing verticals to maximize consumer engagement. They provide comprehensive services such as content creation, SEO optimization, website design, social media management, paid ads, and more. With their expertise and experience in digital marketing, We can help you create an effective strategy to reach your business goals.

 

ROI for Businesses through SEM and SMM

When it comes to marketing, having a good return on investment (ROI) is essential for success. It is the return on how much money you make from your marketing efforts compared to how much you spend. A good ROI means that your campaigns are effective and that you are making a profit from them. It also helps you determine which strategies are working and which campaigns need to be changed or improved to maximize the returns.

By determining which strategies are working and which ones need improvement with an accurate ROI measurement, businesses can make informed decisions about where to invest their budget and allocate resources more efficiently. It helps them maximize their marketing efforts, increase sales, and ultimately grow their business. Furthermore, measuring ROI also help business to track changes in customer behavior over time so they can adjust their strategies accordingly.

Businesses can gain insights into their digital marketing efforts and make informed decisions on maximizing ROI. By tracking the performance of campaigns, businesses can identify what works and what doesn’t and adjust their strategies accordingly. This process saves time, money, and resources while achieving the desired results.

ROI through Search Engine Marketing (SEM)

Search Engine Marketing (SEM) helps your businesses to reach their target audience and increase their ROI. By implementing SEM, businesses can create targeted ad campaigns to target the right customers at the right time. These campaigns are focused on providing a measurable return on investment. With SEM, businesses can track their results in real-time and adjust as needed to ensure they are getting the most out of their marketing efforts. Additionally, SEM allows businesses to target specific keywords relevant to their business, products, or services to reach the right people with the right message. 

ROI through Social Media Marketing (SMM)

Social media ads are a powerful tool for businesses to target their desired audience and generate leads. By running ads on social media, a business can reach a large number of people who have an interest in their product or service. It allows them to deliver their messages to their target audience having similar interests and hence increases the effectiveness of the campaigns. 

Face book ads 

Facebook is a popular social media platform as it connects with a large audience quickly and efficiently. People run Facebook Ads for many reasons, but the primary purpose is to generate leads, increase brand awareness, and drive sales. With the right strategies, we can target specific demographics and interests with tailored messaging that resonates with each user. 

Instagram ads

Just like Facebook, Instagram is used to target its ads to people with similar interests in products or services. A business can ensure that its ads are seen by the right people, increasing the chances of conversion. With careful targeting and optimization, a business can maximize its ROI from Instagram Ads. 

Assistance on ROI from a Digital Marketing Agency

We at Eneblur consulting provide the best digital marketing strategies, focusing on the return on investment for the funds allocated for the marketing of the businesses. We work on business visibility, ranking on the search and local listing, lead generation, and promotion or influencing your business on search engine and social media platforms by generating clickable links, titles, and creative graphics and enhance in the growth of your business. Call us at +9176860 06867 for more details.

Reasons to try Corporate Videos for enhancing businesses

 

What is a Corporate Video?

Corporate videos are a powerful tool for businesses to communicate with their target audiences. They can be used to showcase a company’s products and services, educate potential customers about the company’s offerings, or even just promote the brand. Corporate videos can also be used as part of an internal communication strategy, helping employees understand the company’s mission and values. With the right production team and creative concept, corporate videos can be an effective way to reach out to customers and build relationships with them.

Different Types of Corporate Videos and What They Focus On?

Company Profile Videos

Company Profile videos are a great way to tell your story and show the world who you are. They focus on introducing the company, its mission, values, products, services, team members, and customers. These videos provide an engaging and visual way to communicate your brand’s message to potential customers or partners. Here’s an example of a digital marketing company profile video.

2D/3D Text Animation Videos

2D/3D text animation videos are a popular way to communicate messages and create engaging visuals. The 2D/3D text animation video is a powerful tool for conveying complex ideas in an easy-to-understand way, as it combines visuals and text to create a captivating experience. It can be used for various purposes such as marketing campaigns, product launches, educational videos, and more. Here’s an example of a 2D/3D text animation video for a cricket tournament.

Success Storytelling/ Explainer Videos

Storytelling videos are a popular way to engage with customers and build relationships. Success storytelling videos provide an opportunity for companies to create an emotional connection with their customers. They can also be used to highlight the company’s values and mission, while at the same time, providing a positive image of the company in the eyes of its customers. Here’s an explainer video showcasing a story of a dental clinic.

Testimonial / Customer Review Videos

Testimonial videos are a powerful way to showcase your stories about customer satisfaction. They focus on highlighting customers’ positive experiences with your products or services. Testimonial videos feature real customers talking about their experience with your business, and how it has improved their lives in some way. Testimonial videos also give potential customers insight into what they can expect when they purchase from your business.

Product Videos

A product video is a great tactic to use for product marketing. It is an explainer video that effectively reveals the benefits of a product. Most of the product videos focus on the features of the product and improve consumer’s understanding of the product.

Promotional Videos

Promotions are a great way to showcase the unique features of their establishment. These videos typically focus on the benefits that customers can expect when they visit your premises. They may also include interviews with staff members and highlights of special events or attractions that make these establishments stand out from their competitors. Promotional videos help to create an emotional connection between potential customers and the business. Here’s an example of a promotional video that showcases the activities and works carried out by BNI.

Social Media Videos

Social media videos on different social media platforms are a popular form of content, as they are short, they provide information entertainingly and unique ways to engage with your audience. They focus on topics that are relevant to the target audience and can be used to create awareness and generate interest in a brand or product.

Event Videos

An event video is one you make to promote an event you or your company is going to have. It is used to promote your company message to potential future guests, clients, and new audiences. Event video production may even include exclusive interviews with guests and speakers, event photography, video editing for multiple uses, and so on.

Give Your Brand a Boost Through Video

We at Eneblur consulting do all kinds of corporate promotional videos that are sure to make your message stand out with our innovative video editing techniques, you can craft unique stories that will grab attention and encourage engagement. Get in touch with us, Call us at +9176860 06867 for more details.

Return On Investment (ROI) for Businesses through Digital Marketing

ROI for Businesses through Digital Marketing

 

Digital marketing is a powerful tool for businesses to reach their target audience and convert them into customers. With digital marketing, businesses can measure their Return on Investment (ROI) in terms of leads generated, sales made, and cost savings.

It helps businesses to increase their ROI by targeting the right audience and providing data like user behavior, relevant content, and marketing trends. It also optimizes and tracks campaigns for businesses for better performance and makes adjustments as needed to maximize ROI.

What is return on investment in digital marketing?

The online presence of any business requires a good digital marketing campaign to reach a wider audience and increase its customer base. But how do you know if your marketing efforts are paying off? That’s where the return on investment (ROI) comes in.

Digital marketing ROI is a metric that measures the profitability of your marketing campaigns. It helps you understand how much money your campaigns are making, compared to the amount of money you spend on them. By calculating ROI, businesses can assess whether their digital marketing efforts are worth the cost or not, and adjust their strategies accordingly.

Why should we measure ROI?

Measuring the return on investment (ROI) is key to understanding the effectiveness of your campaigns. Measuring ROI allows you to calculate and compare the cost of a campaign against its expected benefits, helping you to make informed decisions about how best to allocate your resources.

By understanding the ROI of your digital marketing efforts, you can identify areas where you can improve performance or cut costs to maximize profits. Some of the reasons to measure ROI are

1. To Determine Success

2. To find which marketing campaign works better 

Allocate budget strategically

It is important to allocate your budget strategically to maximize the return on investment (ROI) by understanding how different digital marketing channels work. It ensures you get the most out of your digital marketing budget and yield a positive ROI. With proper planning and execution, you can use different digital marketing channels to drive growth for your business.

Optimization of Local listing and Search Engine Optimization (SEO) on the website

Search Engine Optimization (SEO) on a website helps to increase website visibility, generate more traffic, and leads to higher conversions. With the right SEO strategy, a business’s website can get a higher ranking for relevant search queries. Local listing also plays an important role in SEO as it helps businesses to increase their visibility and reach potential customers in their local area. Additionally, it allows them to target customers based on location and gain insights into customer behavior in different areas. This information is used to optimize campaigns for better results.

Search engine optimization is a long-term investment that requires consistent effort and dedication. Investing in SEO now will ensure that your business has a competitive advantage in the future.

Generating leads through Search Engine Marketing (SEM) 

Search Engine Marketing (SEM) is an effective way to target a relevant audience through Google Ads / Pay Per Click ads (PPC) and other social media platforms. It utilizes funds by deducting for every click someone makes on an advertisement. You only need to pay when someone interacts with your ad. It makes it easier for businesses to budget and track their spending and ensure that they’re getting the best return on their investment. With PPC, you can set campaigns tailored to your specific needs, allowing you to target the right people at the right time with the right message.

At Eneblur Consulting, we carefully study the client’s requirements and develop marketing strategies based on chosen marketing channels. Whether the business requires local or visibility throughout the world, based on audience behavior we provide the best digital marketing services.

Digital Advancement of Businesses in India

 

Effect of Digitalization In India

Digital India is the Indian government’s initiative to provide digital services to citizens. Digital transformation of businesses in India is a significant contributor to the country’s economic growth. India’s digital economy grew at a compound annual growth rate (CAGR) of 22% from 2010-2015.

The digital transformation of the Indian economy is the most promising and exciting development in the world today. India’s digital transformation is a story of optimism, innovation, and entrepreneurship. Digital technologies are transforming how India does business, creates jobs, educates its citizens, and delivers public services.

The internet has made it possible for India to build new systems that are more efficient than what existed before. 

The country’s digital transformation is being driven by three engines: 

1. Digital infrastructure

2. Digital Services

3. Digital manufacturing.

Rise Of Internet users in the last 10 years

The Internet has changed the way we live and work. Over the last 10 years, it has become inextricably linked to our personal and professional lives. The internet’s growth has been phenomenal over the past decade with nearly 3 billion people now online. 

Rise of Number Of Businesses On The Internet

As there is a rise in the number of internet users, there is also a rise in online business transactions and it is important to get your business online. Apart from bringing our business online, it is important to make your business visible on the internet as there are many other competitors. In this article, we will explore how technology is helping businesses to grow and succeed.

Uses Of Digital Advancement For Businesses

With the advent of digitalization, businesses have become more efficient and productive. Digital marketing and online advertising have helped small business owners to reach out to customers from all over the world without having to invest heavily in marketing campaigns. The digital revolution has made it easier for small businesses to access resources and information to grow their business. In addition, these businesses are now able to reach out to a large market through social media channels such as Facebook, Twitter, Instagram, etc.

Since the introduction of UPI (Unified Payments Interface), there is an increase in digital literacy rate and local businesses are having business transactions through online digital platforms and it is considered a milestone that encourages these businesses to go a step further to have a business profile and make it visible to customers on Google. 

As India is evolving in the digital field, businesses in India are also growing at a faster pace with the help of marketing tools assisted through digital marketing firms like Eneblur Consulting. We provide digital marketing services like web design and development, website and local business profile optimization, and pay-per-click ads services and get your business top-ranked on Google. Through the optimization of social media pages, we make your brand visible to an interested and potential group of customers. With the high rate of visibility, more customer interactions, increase trust and popularity of your brand. 

Impact of Paid Ads on SEO: Best Strategy To Rank Your Business

 

There are different ways to get your business online, they are

• social media platforms
• Free business listings provided by Google, that is Google business profile (GMB)
• Having a website on the World Wide Web

Irrespective of the platform, ranking your business on the search engine result page (SERP) is very important to improve visibility, get website traffic, and increase Click-Through-Rate as 25% of clicks occur on the top-ranked websites. Here comes the role of SEO.

What is SEO?

Search Engine Optimization (SEO) is a process to help bots index, crawl and understand our web pages more efficiently and rank them on search engine result pages.

On-Page, SEO deals with on-the-page optimization of content, Off- page deals with building links and trust among other domains and web pages and Technical SEO deals with enhancing user experience.

The effect of SEO remains for a long time, if it is done right it is the most efficient way to be ranked top on the search engine result page and that too is cost-efficient. Since SEO is a slow process, here comes the role of PPC.

What is PPC?

Pay Per Click or PPC  is a marketing strategy in which advertisers pay a fee each time when one of their ads is clicked.  The purpose of PPC is to get more relevant traffic to a website and ultimately generate more sales.

Pay-per-click (PPC) is a type of strategy that runs up to a certain duration of time until the budget allotted to that particular campaign is consumed. PPC ads are often used to boost a website’s SEO as it drives relevant traffic, increases page session time, and reduce bounce rate.

How Pay-Per-Click Ads Affect SEO

• Pay-Per-Click ads generate highly relevant traffic, which increases new users, and if the site has done good work on SEO, then it might retain some of those users.
• If the marketing campaign is good enough, PPC Ads show up on top of the Search Engine Result Page and generate visitors for that page. If the content is good enough, those visitor land on that page again through organic search, which increases SERP ratings for that page or site.
• PPC increases competition for keywords, which indicates making changes in SEO strategy.

When should we prefer SEO over PPC?

• If you want to get ranked on SERP for a long time
• If you have a low marketing budget
• If you have users and want to retain new users

When should we prefer PPC over SEO

• If you want quick results
• To boost sales
• If you promote time-sensitive offers like a festival sale or provide service in a particular season

SEO and PPC both have their pros and cons, but one should understand when to use them. If you cannot make the right decision about what to choose, then you can outsource this task to an online advertising agency to manage PPC and SEO to get the best results.