What is
On-Page SEO?
On-page SEO
is the process of optimizing individual pages of your website to earn better
ranks in search and drive relevant traffic. It includes strategies that help to
page rank for target keywords.
Following
are the on page seo activities we have to consider
Keyword Analysis
Keyword
analysis is the process of analyzing the keywords that bring visitors to your
website through organic search results. Keyword analysis is the first step for
both SEO and PPC campaign setup. Keyword research helps to bring quality
traffic and helps to increase conversion rates of your website.
Optimizing Content
Content
optimization is a process in which we make sure the content is unique and
attractive, useful and actionable to users. Through content optimization you are
providing essential data what is all about your product or service. Content is
in the form of text, images, articles, videos and news. Optimizing content is
crucial for all the written text but it’s particularly important for your
landing page.
Optimizing Header Tags with Primary Keywords
Header tags
indirectly help your ranking by making your content easier to read your
visitors. Include keywords in your
header tags to get attention of the users as well as Google. Using header tags you can tell users and
search engine about the various sections of your webpage or article.
Optimizing Images
Image
optimization is an important part of building a fast loading website. Using
optimized images will help us to deliver fast visual experience to users. Image optimization techniques may include use
correct image dimensions, latest image formats, name your images in plain text
and compress the images as well.
Optimizing website Speed
Site speed refers to the how fast your website loads when user clicks on website link and types it on Google search. Pages having longer loading time will create higher bounce rates and lower user time on page.
Setup Robots.txt
Its text
file, create this file to instruct web crawlers how to crawl page on your
website. You can mention crawling instructions in robots.txt files; you can
mention allowing and disallowing behaviour of crawlers.
Basic format:
User-agent: [Google bot name] disallow: [URL]
Google
analytics Setup
Google analytics
is free tool provided by Google. It provides valuable website insights
that can help you to shape the success strategy of your business. It’s easy to
setup your Google Analytics account and copy a simple piece of code on your
website. You will get customized reports of your website traffic data.
Submit XML sitemap
XML sitemap is a contains list of your website’s URLs. It tells structure of your website
to search crawlers. It acts as roadmap to search engine what pages are
available and how to reach it.
Submit Structured Data
Structured
data is a set of organized data. It tells the search engine what is your
website about. Using structured data can help search engines to better
understand what your content. Helps to increase your website ranking. You can
create structured data 3 formats, JSON Ld, micro data and RDFa.
Submit OG Tags & Twitter Cards
Open graph protocol is Facebook standard for implementing social media tags on your website. It is recognized by major social platform like twitter, LinkedIn. It helps control your social distribution, the way your content is displayed in social media newsfeeds.
Contact us
for SEO services in Hubli.
Call: 7686006867
Visit: www.eneblur.com
