Thursday 19 May 2022

Instagram for Schools: Best Practices for Engagement!

 

As more schools use social media to engage with their communities and build brand awareness, the need for social media marketing is becoming more evident. Is  school administration able to get the most from social media use.  Do they have the right tools at their disposal? This guide provides a framework for thought on- how to best use Instagram for schools. You can avail the best Digital Marketing services in Hubli at a fraction of the cost by using this guide.

Instagram is a powerful tool for engagement. It can help you build a community, grow your audience, and reach more people. However, to be successful on Instagram, you need to understand how the platform works and how to use it to your advantage. 

Why do Schools need To Be on Instagram?

Instagram is a social media platform that’s popular with teens and young adults. Instagram is a valuable tool for schools to build a strong community that students, parents, and teachers can utilize. 

You need to be able to give a reason for the engagement and articulate your goals and strategies for success. It will help you attract a following that will enable you to interact with your community.

How to Use Instagram to Boost Student Engagement?

When it comes to using Instagram for school engagement, there are several different ways that you can go about it. You can provide a platform for your students to share their work and ideas, connect with their friends, and promote their achievements. You can also use Instagram to promote events and initiatives the school is involved in, such as school-wide events or campaigns.

Instagram Tactics and Tips for Schools

There are several different strategies that you can use to increase the engagement on Instagram for your students are below:

1- School Insta-Hunt – Find the Perfect Hashtags to Increase Your Reach!

The school insta-hunt is a simple strategy for increasing engagement on Instagram for your students. You’ll need to find a set of hashtags that are gaining traction and decide on a creative school hashtag. Then, revitalize your students to hashtag their work or experiences using those same hashtags. 

Incorporating the unique school hashtag into your Instagram posts will strengthen your brand identity, and your engagement on Instagram will skyrocket. 

2- Share Real Testimonials and stories!

People gravitate towards authenticity. Using Instagram should be the domain of passionate people. When you provide real-life examples of what your students have accomplished, you’ll be able to build a strong community that’s receptive to new ideas and initiatives. Implementing new strategies will be much easier. 

3- Post Challenges for Students and Parents! 

You can create different challenges for the followers to gather engagement. The challenge can be a simple mathematical puzzle or a quiz. You can also set up weekly challenges for students to complete the assignments or share a link to a video or document. 

The challenges will allow your students to engage with your brand on Instagram and motivate them. The best part is that these challenges don’t have to be complex. Just be sure to provide some learning objectives so that your students can focus on the assignment rather than the platform.

4- Engage your Alumni. 

You have the best Instagram marketers in the form of your alumni. They can provide you with the strategies and tips you need to get the most out of your students to achieve their goals and objectives. 

A single name is all that’s obligatory for your SMM!

Eneblur Consulting offers social media marketing services in Hubli Karnataka, a professional digital marketing agency that helps brands reach their target audience. You can hire us to help you with your Instagram marketing for schools as we have previously worked with educational institutes of repute across India.

Tuesday 7 December 2021

What makes a good one-page website design


A
 website with a one-page design has all of the information on a single page. One-page websites have more visual impact, more white space, and a much easier approach to express an important point than traditional multi-page websites. 

The one-page website (sometimes known as a single-page website) is a relatively new web design concept. The concept’s success is determined by how well it is executed and how well it supports the brand. One of the most important things to consider when building this type of site is that your message must be concise and to the point while also engaging. Before attempting to create a one-page design, it is critical to understand who your target audience is and what they are searching for. Also is a beautiful example of order, simplicity, and conciseness. Organizing a website to ensure that content and navigation remain on the same page is not without challenges, but users will attest to a flawless and efficient user experience when properly executed. When all of the content fits nicely in a one-scroll page, visitors will find all the information they need about your product in one place, so they do not have to browse other sites. 

What makes a good one-page website design: Here are the useful tips 

Optimize the Location of Text Blocks

If a single-page website has too many text blocks, conversion rates may be adversely affected. The thing is that the single page format itself creates as short a chain of steps as possible from the user’s perspective: visit, decide you need it, buy it (or take some other action suggested by the site owners’ call to action). If you overburden a user with text to read and waste their precious time during the second stage, they might as well abandon the site early. Place only the information that leads directly to the CTA button, and later, summarize it. 

Work On Scrolling

Attention is especially given to scrolling: apart from the most basic form of scrolling, which is from top to bottom, there are ways to automatically scroll to the middle or even the end of the page. These methods are clearly practical, but scrolling can be unusually organized in more traditional ways, such as a parallax effect in which the background image moves more slowly in contrast to the front elements ( It moves in place more smoothly as the scrollbar moves up and down (button and text blocks are the default front-end elements). 

Adapt a Website For Mobile Devices

If you have a ready-made CMS such as WordPress, adapting it to the mobile version should not pose any problems. You can also decide to build a single-page website from scratch, using a custom engine. In this case, you’ll need to create an adaptive design that automatically scales to the display of mobile devices.

Pay attention to the background

The homepage background is the first thing we see when we launch any website. If web developers had chosen the most neutral images or single-tone wallpapers about 5-7 years ago, today something more active is preferred, be it a weight loss site or an ICO resource., The background must not overshadow the rest of the text, so it would be best to use a pastel-toned photo or a grey-shaded image (such as a themed black and white photo). Try to avoid using animation as a background if it is not necessary, as it does not always load properly in all browsers and can seriously degrade the overall speed of the site.

Select the most appropriate color scheme and font type.

Have you still been asking yourself “how to create a one-page website?” Those bold, garish fonts that dominated sites from the 90s or early 2000s are long gone. Minimalism has been a hot topic for several years now, just look at the design of any iOS application. The web and mobile development community would probably consider it an essential piece of software. As for the color scheme, it must match the background. Keep in mind, also, that many displays may distort colors, so brighter shades may look neon to some users.

Provide Quality UX

Firstly, a few words on navigation and then creating a single-page website. The goal is to provide intuitive navigation, which is not difficult to achieve. You just need to split all the text into logical sections, place the navigation menu at the top of the page (for example in the header), and ensure that one can find something (via automatic scrolling ) by clicking on some of the menu items.

Develop a Working CTA

CTA stands for Call To Action and is very effective and should have to work CTAs. Let’s define what CTAs are for starters. It is a graphical element that entices or motivates site visitors to perform certain actions, such as buying, downloading, subscribing to a newsletter, etc. In other words, a CTA must tell the user directly what to do and what the webpage owner expects of them.

Emphasize the Contact Block

We think that for this purpose, we strongly recommend putting all of your phone numbers, addresses, social media accounts, and blogs in a separate block at the top of the site. This piece of advice is often ignored by web developers, and as a result of the site, visitors have to scroll all the way down to the bottom of the page, which can be a very cumbersome task.

As you can see, there are many things to consider when it comes to creating a good one-page website design. Of course, there is always a way out. And if you’re not set to go deep into learning how to develop a single-page website but want a fully built solution as soon as possible, let us assist you in building One-page website design in Hubli. Eneblur Consulting is a professional web design agency in Hubli and the best web designer in Hubli. We design a one-page website adapted to the exact demands of your business with a simple and affordable website for small businesses in no time. The results will wow you. Contact us today and we will explain how our services work!          

For the Demo, website Click on the link below

Below are a couple of one-page websites done by the Eneblur Consulting Team

https://www.aragienterprises.com/

http://am-associates.in/

https://www.digitalmarketinghubli.com/single-page/




Friday 3 December 2021

Why LinkedIn is best suited for B2B Lead Generation


When it comes to Digital marketing for your organization, having a great SEO strategy and getting started with Social media comes on top of the priority list. For any business starting his digital marketing efforts starts with creating a Facebook account and keeps posting as per his knowledge.

While it’s ok to start with Facebook, it’s not the best way to represent your brand on social media thinking it’s the most popular one. No doubt facebook and instagram are popular and the best Social media channels with higher growth and user percentage. But if your business is depending on professional B2B trading or connects, then relying on FB and Instagram may not be a great start.

Businesses small or medium they will need to start looking at LinkedIn for a focused strategy on how to get the best for your business from the vast pool of B2B connects available at your disposal. Over the last decade LinkedIn has transformed from a professional networking site for teens for job seeking and putting up their professional bio data on social media for someone to look at, to an enormous world force of professional people. B2B marketers have mostly preferred linked in for their user base. But does relying on Linked In for B2B serves a purpose?

It’s always possible that a company account may catch up more attention of job seekers that the actual B2B connect, but bringing right focus can overcome this.

If there is one social channel out of many that stand out when it comes to awesome and genuine B2B leads its LinkedIn. All that one need is to leverage the features provided by LinkedIn to be set to use in a professional way. LinkedIn has helped 45% of marketers for acquiring new customers. Compared to Facebook, it generates leads almost 300% more effectively. LinkedIn accounts for 95% of B2B leads. It also accounts for close to 50% of the total Social traffic coming to B2B websites.

Below are few tips to prep up your LinkedIn Account to act as a great lead generation source.

  • A great Header Image: Header image is something that catches attention of people who visit your linked in profile. The more attractive it will create engagement. Keep changing the banner image with updates so that repeating visitors can see excitement.

  • Company Description: LinkedIn usually shows only two lines of description by default so your descriptions first two lines should catch attention of user and drive him to see more of description and further bring him to your website.

  • Use Showcase: Showcase is a feature where you can segment your services, products or brands so that target audience looks at the specific offerings he is looking at.

  • Go out and connect: Use advanced Search feature to go out and find prospects, frequently do this so that your connections are enhanced.

  • Search and Join Groups: There are roughly about 20L groups existing, and you can pick few and join so that you can share your content to more audience who can relate to your business segment.

Above are some top-level strategies one can start with, there are lots of room to hunt down more specific strategies for B2B Digital Marketing. But LinkedIn offers many opportunities and is an excellent resource.

We at Eneblur Consulting give equal importance to all social media channels and have positioned experts in the team to provide right strategy for clients digital marketing needs, in this case we have a professional experts who master LinkedIn Strategies for clients in North Karnataka. We provide special attention to B2B Marketing ideas for SMEs in this region.

For More Details and discussions call +917686006867

Wednesday 17 November 2021

How to Do Digital Marketing for Your Small Business: A Complete Guide.

 


The digital age has brought with it an array of marketing opportunities for small businesses. In days gone by, small businesses had to rely only on local advertising, but thanks to digital marketing, they can now reach a global audience. If you’re a small business owner looking to use digital marketing strategies to promote your company, then this blog is for you. The first step to an effective digital marketing strategy is to understand it. 

Digital marketing encompasses a range of techniques and strategies that can be employed to increase a company’s online presence. With digital marketing, a business can reach out to a wide audience through different channels, such as websites, apps, social media platforms, email and search engine marketing.

The goal of digital marketing is to engage new and existing customers, promote brand awareness and drive traffic to your website and also help you track and monitor the effectiveness of your marketing campaigns, so you can make improvements wherever it is  necessary.

The Benefits Of Digital Marketing

1. Digital marketing gives an immediate response that gives customers a reason to consider your brand as a trusted source.

2. Digital marketing is affordable when compared to other traditional marketing. Digital marketing is cost-effective and also reduces wastages of time and money.

3. Digital marketing is measurable that you can easily track the response and also measure the effectiveness of your marketing strategy.

4. Digital marketing is versatile because it adapts to your customers’ behaviour. It changes according to the needs of your customers.

5. Digital marketing is agile which means it gives the opportunity to create, test, and make changes quickly.

How To Use Digital Marketing Effectively

In the present scenario, Digital Marketing has emerged as the most preferred mode of marketing. Digital marketing gives wider scope to the organizations to reach their target market. As Digital marketing is dynamic, the business owners should adopt the latest techniques. To enhance the online presence of business, one should implement various strategies, techniques and implement them. It is all about researching, designing, developing and executing various strategies. If you possess these skills, you can easily understand digital marketing effectively.

As a marketer, you need to choose appropriate digital marketing strategies. To implement these strategies, you should learn and implement them.

The business owners should focus on the following strategies:

Search Engine Optimization:

SEO is among the most widely used digital marketing strategies. It is the method of maximizing the volume and quality of traffic to your website via organic search engine results.

Social Media Marketing

This form of marketing involves generating traffic via social networks. Social networking sites like Twitter, Facebook, LinkedIn can be used by marketers to communicate directly with the public or with targeted audiences.

Content Marketing

Content marketing is about consistently creating valuable content (including text, images, videos, info graphics, podcasts, webinars, case studies, research, etc

Email Marketing

Email marketing is one of the most reliable and efficient marketing channels. It allows you to engage your target audience directly and regularly

Search Engine Marketing

Search Engine Marketing, or SEM, is any type of paid advertising that relies on search engines to draw web traffic. It is a subset of the larger marketing category known as “online marketing”

Mobile Marketing

Marketing a product or service to customers via mobile devices. Mobile marketing involves the use of mobile technologies, including text messaging, mobile apps, mobile websites, mobile video, and more.

Video Marketing

Video marketing is when a business uses video to promote their business, product or service. A business can use video on their website, in social media posts, email marketing campaigns, or on TV or radio.

 Getting your business online is a critical first step to any marketing plan. With the right steps and guidance, you will be able to move forward with confidence. If you are looking for an experienced digital marketing team that can help you expand your business, please give us a call today.

Friday 12 November 2021

Ways to Improve your visibility on google using SEO

 Ways to Improve your visibility on google using SEO



Nowadays, even before starting a business, the majority of people hire a web designer to create a visually appealing website. Without a doubt, having a well-performing website is a must for any business, especially in this competitive digital Marketing era. But here's the thing: anyone can create a visually appealing website, but achieving it on Google is a completely different story because google is unquestionably the king of search engines and often a challenge. This is where SEO comes in. It is therefore important to have a solid Search Engine Optimization strategy if you want to rank your site on search engines.  This guide will explain why SEO is so important for businesses today and how to use SEO to improve your visibility on Google.


The Importance of SEO


SEO( Search engine optimization)  is the process of increasing search engine traffic to a site through organic search results. SEO is the process of increasing your site's visibility to search engines., So how exactly does SEO work?  


SEO on the other hand is based on three principal pillars:


1.Content


SEO is heavily reliant on the content of your website. To rank your website, search engines look at its content, or more specifically, its keywords. However, good content is more than just keyword stuffing. Instead, you must provide useful information to your readers in terms of attracting them to spend more time on your website. 

Google also considers how quickly your website loads. As a result, a website with a fast loading speed always ranks higher.



2.Keywords


Keywords play a significant role in the SEO activity. They are the phrases and words that people enter into a search box to find what they are seeking for. So, by optimising the content on your website, you are making it more search engine friendly. Keywords are used by search engines such as Google and Bing to rank websites. So, by optimising the content on your website, you are making it more search engine friendly. Keywords are used by search engines such as Google and Bing to rank websites.


 3. User experience


Yes, user experience is critical. In fact, the most important factor that search engines consider is user experience. The user experience of a website refers to how simple it is to use, how user-friendly it is, and how fast it is. So, to improve your user experience, make sure to:


  • Ensure your website loads quickly


  • Make it easy to navigate


  • Don’t overstuff your website with unnecessary content


  • Use relevant keywords


  • Link building


Five Ways To Improve Your Visibility On Google Using SEO.


Focus on Crawling and Indexing 


When it comes to search engine optimization, you must prioritise crawling and indexing. Crawling is the process by which a web crawler reads and extracts data from your website. Indexing is the process of storing information in an index database so that it can be easily retrieved when someone performs a Google search. Crawling and indexing are critical because without them, you will lose traffic from search engines like Google. Without these processes, no one searching for related topics will be able to find your content.


Optimise For Voice Search


Voice search is finally getting popular. According to Google, voice searches now exceed the number of text searches. You could be losing a lot of potential traffic and conversions if your website isn't optimised for voice search. Fortunately, if you know what to look for, doing it correctly isn't too difficult.


Discard 404 Errors


The 404 error is a common sight for internet users. In fact, 40% of all websites have a page with this dreaded code on it, and it is frequently ignored by many website owners, not because it is unimportant, but because they do not understand the role that it plays. A 404 error page indicates that a link has been broken or is incorrect. This enables search engines to easily identify and repair problems on your site. That is why it is critical to have an effective 404 error page for both your visitors and search engines.


Use relevant Keywords


Keyword research is a critical ingredient of any SEO campaign. The right keywords can mean the difference between ranking in the top ten or not. Keyword research enables you to enter a keyword knowing whether it is worth your time and effort, thereby saving you valuable resources. Don't stuff irrelevant keywords into your content in the hopes of ranking for them. This is no longer valid. Google has become extremely adept at determining which websites are relevant for specific queries, and they will only rank those sites highly if they deserve it.


Make certain that your content is easily shareable. 


Just because you've created excellent content does not guarantee that it will be shared. When creating shareable content, there are a few factors to consider, such as how many times you mention yourself in the article and how many statistics you include. If you want your blog content to be shared on social media, include more than just text. Engagement on social media sites is increased by using videos, infographics, and images. Your audience is more likely to share your article or blog post with their friends if they can interact with it.


Conclusion: In this Blog,  we have discussed the various ways you can boost your visibility on Google. By implementing these suggestions, you should be able to outrank your competitors and drive more traffic to your content. If you have any questions or would like to discuss how we can help with our SEO efforts, contact Eneblur Consulting today. 


Wednesday 22 September 2021

The Distinction Between Digital Branding and Digital Marketing

The Distinction Between Digital Branding and Digital Marketing


Digital branding and
 digital marketing are two topics that are linked and have various effects on your internet advertising in terms of resources, cost, time, and business analysis tactics. The two topics work together to achieve their ultimate goals. Take advantage of both digital branding and marketing if you are in a hurry to attain your corporate goals. Choosing a robust and effective client acquisition channel is critical for businesses of all sizes in today’s highly competitive market. Seek out strategies that will help you keep your customers engaged and achieve greater internet exposure. Continue reading if you’re having trouble deciding between digital branding and digital marketing. The topic has been described in detail in terms of how it can help your firm achieve success and stand out from the crowd.

What exactly is Digital Branding? 

Digital branding and marketing have a lot in common, so it’s easy to get confused. Digital branding, on the other hand, is an effective way to obtain online clients for a firm that incorporates marketing and advertising in numerous forms. Even though this branding procedure is time-consuming, it’s crucial if you own a business. A strong brand is essential for a variety of enterprises, particularly in the era of online communication. Because of its effectiveness in developing the brand’s identity through digital media, digital branding is a very effective marketing technique. Because of the excellent communication that build strong digital brand strategies provide your audience to grasp what you are representing as a business.

What Your Business Can Gain From Digital Branding

Due to the numerous benefits of digital branding, knowing where to begin can be difficult. Here are a few examples:

  • Having a strong digital brand assists businesses in spreading across many online platforms.
  • Assist your company to get viral for the best of reasons
  • When you have a strong digital presence, you can stand out from the crowd
  • allows your customers to participate and create a unique customer experience
  • Assists the company in easily connecting with your potential customer
  • How your business can gain from Digital Branding

    A more long-term marketing strategy is digital branding. It all comes down to developing a brand identity through the use of digital strategy and planning. A strong digital brand strategy will result in effectively communicating your brand experience, ensuring that your audience understands what you stand for as a company. This is the major gain you receive for your business.

    What exactly is Digital Marketing?

    Advertising and selling products and services using internet channels such as search engine results pagessocial media pages, emails and content marketing can be done at a low cost through digital means. There are four basic components to digital marketing: product, place, promotion, and price (Product, Price, Place, and Promotion). In order to get your product sold, you must place it in the correct place at a price that is in line with the industry standard.

    Additionally, digital marketing benefits in the branding as well as the marketing of a wide range of enterprises. As a result, businesses can rank well in search engine results and get new business leads.

    What Your Business Can Gain From Digital Marketing?

    If you want to change your marketing approach in order to reach more potential customers, you must first understand the advantages of digital marketing techniques for business.

  • Engage more customers at all stages of the purchasing process
  • Make Certain You’re Reaching the Right People
  • Improve Conversion Rates with Better Optimization
  • Create a large number of new customers for your business
  • Improve your company’s identity and credibility
  • Enhance customer loyalty by communicating frequently with them
  • Measure Your Results accurately
  • More qualified buyers can be found online with the help of local SEO
  • How your business can gain from digital marketing

    Digital marketing is the best marketing strategy for businesses, and more businesses are investing in this platform. This is a great way of increasing your brand’s visibility and increasing traffic to your website. There are many different methods for digital marketing – SEOSEM, email campaigns, social media campaigns and content marketing. The internet has overtaken traditional media as a main way of receiving information nowadays. As a result, most people will go online to search for information before they go down the street to ask someone. Marketing on the internet is not only possible but also very affordable for most companies of any size or budget.

    Digital branding and digital marketing are essential parts of any successful company’s growth strategy in today’s digital world. As a result, before starting anything, it’s essential to establish a solid web presence and craft a solid marketing strategy. These tactics will not only help your firm become more well-known, but they will also help you retain great relationships with clients and produce new business leads.

    Searching for a digital marketing agency to help you get more awareness on the online platform? Well here  is  Eneblur Consulting, which is one of the successful companies that specializes in internet marketing, sales, and digital branding for many kinds of enterprises. Providing cost-effective marketing solutions for small and mid-sized businesses has been a specialty of ours. Contact our team today to see our personalized marketing tactics which may help you reach your marketing objectives!

    Wednesday 10 February 2021

    Launch of new website for Real estate Company in Hubli-Dharwad

     



    Real estate builders, Real estate developers, contractors have had decent 2nd half of 2020. Projects kicked off during 3rd quarter of 2020 on a slow pace and have seen up surge since November.

    Real estate businesses sales and enquiries have seen a higher reliance on online medium to promote their brand and projects. Real estate contractors have started realizing profits of branding online with social media, paid ads on social and search engines.

    Eneblur Consulting recently launched the Website of Sewakram Group. Sewakram Realty services are into Construction contracting business company in Hubli-Dharward.

    Sewakram Realty is well known Structural engineering company in Hubli-Dharward has more than 25 projects in its project portfolio, comprising industrial construction such as warehouse, cold storage, commercial complexes, villas and also residential apartment construction. Mr. Karan Agrawal, Managing director of Sewakram Realty has set mission to build the tallest skyscraper in entire North Karnataka with 5 lakh sq.ft plus project within 2021.

    The Website we built for Sewakram Group contains the services they offer and also showcased the projects they have constructed and detailed story about their business journey.

    Mr. Karan Agrawal MD of Sewakram Realty says that “real estate landscape is changing; potential investors look for quite a few details aspects about the construction project on digital media, be on website, social media channels  at their convenience, helping to reach larger audience at attractively viable cost. Also running Paid Ads on Google and Facebook has helped in generating new genuine business enquiries and leads for our upcoming construction projects. We are confident that with our association with Eneblur we will achieve and scale desired results”.

    Websites for real estate professional companies must be unique in design with catchy project pictures and content, it helps visitors to get most of information about the project and make a decision about their interest in the project looking at all the details. We spend good amount of time in exploring real estate website designs for our clients. Eneblur now has sizable portfolio of clients in real estate vertical consisting of property consultants, real estate builders, marketplaces, civil contractors, and real estate project marketers.

    We at Eneblur Consulting also provide the Digital marketing services for real estate business with the team of highly experienced Digital marketers. We believe that both real estate and automobile verticals have higher potential to garner wider reach using social media as traditional advertising they usually do on print and television mediums are not viable anymore with the costs involved. With unlimited reach of social media any brand has potential to reach mass audience and take your brand identity to the biggest possible visibility helping improve on client’s credibility.